California Tech Firm Launches Dog Video Platform 'Zoomy Woof Woof'

A Californian tech firm has hired independent creative agency isobel to build their new dog video app and launch it to the world - Zoomy Woof Woof.   

The US brand believes that with so many house-bound people buying dogs during lockdown, and owners originally spending 100% of their time with their new pets, many dogs are now feeling lonely as their owners return to office working.   

The Zoomy Woof Woof app, which isobel have designed and built, is bark and paw print activated, so dogs can access an interactive screen at home on their own and create bonding sessions with their owners.  Dogs can also speak to other dog buddies, by recognising photos of their K9 friends and calling them direct, by pressing ‘dog friend profiles’ on screen with their paw.  Owners can even plan regular daily catch ups for groups of friendly dogs, with dog group video conferences every day.  

Having built the app and brand, isobel will now create the consumer facing comms campaign for Zoomy Woof Woof, which will include broadcast advertising. Jamie Williams, managing partner at isobel says:  “We love brands on a mission and the team at Zoomy Woof Woof are certainly in that category.  Having added a dog to our family in lockdown, I instantly got the scale and value of the business idea, and we can’t wait to spread the word”.