California Pizza Kitchen (CPK), the authority on California-style pizza and an industry leader in creative dining, has named Los Angeles-based Stun Creative as its new creative advertising agency of record, effective immediately. The agency will create and produce all of the brand’s advertising initiatives for 2015. Stun was selected following a competitive review, which did not include media buying and planning or social media.
“The Stun Creative team stood out during the selection process,” said Ashley Ceraolo, Vice President of Marketing for CPK. “The agency developed a creative strategy that demonstrated a thorough understanding of our consumer and category.”
Over the past year, CPK has unveiled its “Recipe for Reimagination” initiatives, which include redesigns of restaurant interiors that elevate the dining experience, and unique new menu offerings made with seasonal and artisanal ingredients. Initial executions from Stun will include print, digital, radio and video content.
“We saw an incredible opportunity to partner with CPK to find a fun, new voice and brand look when it came to their advertising,” said Mark Feldstein, Founder/Principal, Stun Creative. “In a landscape cluttered with dining choices, CPK now more than ever needs to stand out as a desirable destination and affordable option for consumers. We worked very closely with the team to develop what is an exciting compliment to the reimagining of their restaurants and menu.”
“We are excited to work with CPK on rebranding over 60 restaurants that will be redesigned in the New Year,” added Brad Roth, Founder/Principal, Stun Creative. “It’s a great opportunity to work with a beloved brand optimizing their casual dining experience and dining options with more farm to table menu items.”
Natalia Franco, CPK’s chief marketing officer, said, “Stun’s imaginative work, especially in their approach to creative, is extraordinary. They are a perfect partner to capture the energy and the essence of CPK’s transformation as we engage our guests with a fresh new look, new menu and memorable dining experience.view more - Hires, Wins & Business
Categories: Restaurants, Retail and Restaurantslbbonline.com, Wed, 10 Dec 2014 13:06:36 GMT