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California Milk Advisory Board's Cows Return

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Venturing from their farms, they now appear in the comfort of your own homes

California Milk Advisory Board's Cows Return

 

The talking California cows of the California Milk Advisory Board are set for a return in a new series of ads for the dairy brand. 
 

The friendly characters first won over TV audiences in 2000 with their laid-back attitudes and snappy banter. The world has changed a lot since then and so the cows have evolved with it. They are just as comfortable in your high-tech homes with its complicated family life as they were on their own California farms.


Fred Savage directed the spots, all of which see the California cows joining everyday families, including the worlds texting, Facebook and lip synch videos that accompany a life with children. The underlying message here is that, no matter how much the world has changed, California milk remains a staple and important part of it.


Reactions to the new series have been positive. Many viewers believe they manage to bring a funny, yet relevant, vibe in a category that is sometimes sleepy.


The first spot in the series, "Friends," shows a cow breaking down for a mom her daughter's complicated social life, using the same code words and technology that the teenager does. Upcoming spots will show the cows going deeper into modern family life.



View the spot here


View a making of video


Credits

 

- Agency: Deutsch Creative
- Chief Creative Officer: Mark Hunter
- Group Creative Director: Karen Costello
- Creative Director: Jeff Bossin
- Creative Director: Scott Hidinger
- Senior Copywriter: Melissa Langston-Wood
- Senior Art Director: Sara Oakley
- Director of Integrated Production: Vic Palumbo
- Director of Broadcast Production: Victoria Guenier
- Senior Producer:  Dave Stephenson
 
- Production Company: Uber Content
- Director: Fred Savage
- Partner/ Executive Producer: Phyllis Koenig
- Partner/ Executive Producer: Preston Lee
- Executive Producer: Steve Wi
- Producer: Mark Hall
 
- Editors: Cutters
- Editor: Adam Parker
- Assistant Editor: Kristin Gerhart
- Producer: Sasha Grubor
 
- Post-Production: Company 3
- Colorist:  Mike Pethel
- VFX Supervisor: Gil Baron
- Executive Producer: Robert Owens
- Executive Producer: Stephanie Gilgar
- Producer: Pip Malone
- Coordinator: Anastasia Von Rahl
- 2D Supervisor/Nuke Artist: Chris Bankoff
- Lead Flame Artist: Noah Caddis
- Flame Artist: Matt Welch
- Nuke Artist: Carlos Morales
- Paint Artist: Pam Gonzales
- 3D Lead: Calin Casian
- Model: Scott Brust
- Rigging: Marc Berrouet
- Animation: Joon Lee, Aaron Schultz, James Parris
- Lighting: Calin Casian, James Kirk
- Texture: Josh Frontino, Frida Sahono-Jozwik
- Tracking: Fabio Zapata, Lauren Van Houten, Tom Stanton, Luis Rodriguez, Juan Colon, Alex Tirasongkran
- Roto: Kenneth Lui
 
 
view more - Creative
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Genres: Comedy, Visual VFX

Categories: Milk, Soft Drinks

über content, Wed, 08 Aug 2012 13:13:17 GMT