Tue, 24 Nov 2020 17:20:28 GMT
Independent creative agency DUDE has launched a new experimental music video for Califato ¾, the Spanish band which fuses the Andalusian folk style fandango, with modern electronic futuristic rhythms. The video was created in collaboration with Spanish production company LANDIA and directed by NONO Ayuso.
Titled ‘Fandangô de Carmen Porter’, the video is set against the backdrop of a rural Spanish salt mine in the 50s. To keep the video authentic and relevant to the era, DUDE ensured that it got filmed in 16mm black and white.
It explores themes of loss, obsession and cult via apparitions of a young Virgin Mary through the story of Jesús, a salt miner whose young daughter dies in a tragic accident.Unable to cope with her death, his grief drives him into obsession – to the point where he begins seeing his daughter as a Marian apparition. As his obsession grows, he gains a cult like following within his village, with others keen to see the Virgin for themselves.
The story ends with Jesús cutting out his own eyes in order to become blind to the world, and keep living with visions of his daughter in his own mind.
NONO Ayuso, director of the ‘Fandangô de Carmen Porter’ music video said: “Fandangô talks about losing someone you love, but it’s also talking about the loss of roots and origins. Iam Andalusian, but I left Andalusia almost 20 years ago, and it was important for me to express how loss is experienced in Andalusia, to save our identity which is so characteristic, sometimes passionate, sometimes absolutely crazy. And it was interesting to see how a video clip talking about loss, became a reunion in the end”.
Curro Piqueras, executive creative director of DUDE added: “Sometimes, when you want to do something new, it’s better to look at the past. ln a moment when every trendy music video is fast-paced and colourful, we decided to look back and make this slow drama-short film-music video in 16mm B/W inspired by Spain in the 50s”.
In the days before the launch, DUDE released a series of enigmatic video teasers and visual assets that can all be found on Califato ¾ social media.
Genres: Music & Sound Design
Categories: Music video, Short Films and Music VideosDUDE, Tue, 24 Nov 2020 17:20:28 GMT