cain&abelDDB Raises a Toast to Newest Client Win Laithwaites

It’s looking to be a vintage year for cain&abel as they celebrate winning a new client: leading wine retailer and producer, Laithwaites.

Specifically selected for their proven ability to connect ideas across both brand and conversion comms, cain&abel will be providing strategy and creative for all touchpoints, utilising its full in-house content and production capabilities.

Claire Bowers, cain&abelDDB MD, said of their win: “We’re delighted to be working with Laithwaites to deliver timely and engaging work across the moments that really matter, helping them connect consumer journeys, and driving forward both short-term activations and long-term brand building.” 

James Morrison, head of brand at Laithwaites, said: ‘“We’re excited to be partnering with cain&abel. At a time when we have big ambitions to grow our brand and help bring more people closer to wine they love, cain&abel’s approach really stood out – placing great emphasis on the relationship of different disciplines – particularly planning, brand, direct response, and production. Here’s to an exciting new partnership, cheers!”