London based singer-songwriter Caggie Dunlop has shared the latest promo to accompany her new single 'I Wish You Knew.' The track is a slice of credible pop pie, streaming over 250,000 times to date on Spotify and receiving an impressive amount of plaudits throughout music press and featuring in several curated music playlists.
Responsible for creating the sentimental spot was emerging Mill+ director KAM. Inspired by Caggie’s lyrics “So I pretend, this is going to be the last time,” we see Caggie’s recurring battle with herself and her relationship showcased on screen as she tells herself again and again that she won't be back.
Caggie states: "The video makes me reminiscent of my childhood and teenage years, it's sweet nostalgia for any girl who grew up in the nineties/early noughties, and spent evenings and weekends daydreaming about boys in her bedroom."
Having decided upon the single shot concept, the next step was the challenging execution. Director KAM explains: "Technically speaking, the concept was a bit of a risk, we didn’t have the budget for a motion control rig - so it was the job of our DOP Tristan Chenais, equipped with a ronin, to capture this all in one take."
With a limited amount of studio time, KAM built the set to scale in 3D, an extensive previz, which allowed her and the team to calculate precise shot timings on the day.
KAM was eager to capture a filmic look for the piece to convey the nostalgia in Caggie’s lyrics. Working closely with Mill colourist Thomas Mangham they used a textured grain, expressive colours and glowing highlights to achieve this. Thomas states: "Due to the single shot technique used during filming, it was certainly a challenge matching some of the footage, due to the sudden changes of lighting when passing windows. Through the use of dynamic grade techniques and key frames the transitions were made to feel seamless."