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Cadbury's Heroes League Reaches Peak with Epic Street Fighter Battle

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VCCP captures a behind the scenes look at the final showdown
Cadbury's Heroes League Reaches Peak with Epic Street Fighter Battle

Cadbury Heroes recently launched their latest campaign to inspire families to unlock a little connection through one of the world's largest and fastest entertainment industries, gaming. With research finding that people are increasingly connecting through video gaming, the campaign built on the brand's ongoing commitment to bring families together through the Cadbury Heroes League; an online tournament where famous gamers trained up their parents, so they could compete with other parents in an epic Street Fighter Battle. 

The Cadbury Heroes League saw 12 influencers and celebrities including Louise Redknapp, Jordan Banjo and Roman Kemp trained by, or training, a member of their family on Street Fighter V, before battling it out in the ultimate showdown. The public were able to follow the teams’ training trials and tribulations via VOD and social, with weekly updates released using real footage captured by the influencers and their parents. 

Training began on 26th October and the final fight was held at The Gfinity Arena in Fulham broadcast on 14th November on Cadbury YouTube and Facebook and Gfinity Twitch, with over 31,000 unique viewers. 


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Agency 

Agency: VCCP

Creative 

Executive Creative Director: Darren Bailes

Creative Director: Chris Birch & Jonny Parker

Creatives: Ben Evans & Adam Sears

Group Planning Director: Oliver Waterstone

Planning Director: Alex Grieves

Planner: Luke Alexander-Grose

Business Director: Matt Smith

Senior Account Director: Charlie Griffith

Account Managers: Rich Small and Laura Osorio

Head of Social & Influence: Nicky Palamarczuk

Senior Strategist VCCP Kin: Rob Estreitinho

Deputy Head of Creative Production: Jon Dewart

Head of Integrated Production: Ryan O'Kane

Senior Producer: Ben Waters

Executive Producer: Greta Wynn Davies

Producer: Frank Hanrahan

Production Manager: Joe Fathers

Design: VCCP Design

Director: Rob Clifford

DoP: Paul Rudge

Media agency: Carat 

PR agency: Golin

Website & eCRM: Elvis

Genres: People, Action

Categories: Food, Confectionery

VCCP, Mon, 16 Nov 2020 18:05:51 GMT