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Cadbury Melts Hearts with Touching Reminder to Keep Being Kind

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VCCP and Clouded Vision teams up with Cadbury in emotional new ad to encourage the continuation of generous spirit post pandemic

Cadbury Melts Hearts with Touching Reminder to Keep Being Kind

Cadbury wanted to celebrate all the wonderful small generous acts that are happening every single day, behind front doors across the UK.

The result is 'This doesn’t need to end', a film made by VCCP and Clouded Vision. Working together they created a spot that highlights the generous acts we are currently seeing in society, and championing that we retain these generous behaviours once we're out of lockdown. The footage was all captured by Clouded Vision's nine DOPs, filming in their own homes and with their families during lockdown, gathering the real-life stories shared in the film.

The 90 second film reminding the world that 'there's a glass and a half in everyone' launched during Gogglebox on 1st May and is supported by a social media campaign. All media was handled by Carat. The film will be available afterwards to watch on Cadbury’s own social channels.

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Agency: VCCP

Head of Global Brands: Mie-Leng Wong

Global Brand Director, Cadbury: Sam Greenwood

Associate Marketing Director, Cadbury: Colin O’Toole

ECD: Darren Bailes

Creative Directors: Chris Birch and Jonny Parker

Agency Producer: Carly Parris

DOP: Josh Willaims, Jack Maddison, Dan Evans, Richard Bell, Victor Frankowski, Max Gabbay, Tom Sweetland, Casey Hennesy and Harold Willaims

Media agency: Carat

Media Team

Global Client Leads: Charlotte Taylor

Strategy Partner: Flora Kessler

Client Business Director: Lauren Ashleigh Kenny


Production company: Clouded Vision

Director: Tom Sweetland

Producer: Simon Lane

Editor: Toby Dashwood

Post Production: Freefolk

Executive Post Producer: Fi Kilroe

Producer: Charles Gillett

Lead Flame: Jason Watts

Nuke Compositor: Bradley Cocksedge

Sound Design: Timo Salia

Colourist: Dan Moran

Exposure (media channels): TV / YouTube / Social

Account Team: David Boscawen, Group Managing Director

Business Directors: Sam Brown and Matt Smith

Senior Account Manager: Catherine Tilley


Group Planning Director: Gethin James

Group Planning Director: Oliver Waterstone

Senior Planner: Hannah Martin

Categories: Food, Confectionery

VCCP, Mon, 04 May 2020 11:57:36 GMT