Cadbury Launch New Flavour live via Google+

On Tuesday the 25th of September, in a world first, Cadbury exclusively unveiled their brand new Dairy Milk Bubbly Mint live on a Google+ Hangout with lucky Cadbury fans. 

 

The fans were sent the product and instructed not to open it until the event, hosted by two magical Joyville workers, where everyone opened their chocolate bars and tasted the new flavour for the first time together.

 

The unveiling caused such a stir on the channel that it was featured for the day on Google's 'What's Hot' section, which encouraged viewers and Cadbury's 2.5 million strong community to watch the event live on-air. 

 

 

A sponsor for the London 2012 Olympic and Paralympic Games, Cadbury has successfully hosted a number of Hangouts featuring Olympic champions like freestyle swimmer Rebecca Adlington and British Bicycle Motocross (BMX) racer Shanaze Read.