CADBURY Introduces Cadbury Goodness Bar to Support Food Banks Canada

Today, CADBURY introduces the Cadbury Goodness Bar, a new limited-edition 200g version of the classic Cadbury Dairy Milk, to provide meals for Food Banks Canada. With every online purchase of the Cadbury Goodness Bar, CADBURY will match the donation, up to $100,000, in addition to giving 100 per cent of the proceeds to Food Banks Canada. Canadians can choose how much they want to give*, and all proceeds will support Canadians facing food insecurity.

"We're delighted to be providing up to 400,000 meals with the support of Canadians to our long-time partner, Food Banks Canada, and we encourage Canadians to join us in showing their generosity to those who need it," said Chantal Butler, vice president, marketing, Mondelēz Canada. "As one of Canada's largest chocolate manufacturers that proudly stands for goodness and generosity, we have an important role to play in giving back to communities across the country."

"The need for food banks in Canada is at an all-time high and communities across the country rely on food banks for assistance," said Erin Filey-Wronecki, chief development and partnerships officer, Food Banks Canada. "In these times of heightened need, we rely on our partners and communities to come together to support their neighbours. We're extremely grateful to Cadbury for this campaign in support of our shared vision of a Canada where no one goes hungry."

Mondelez Canada, parent company of CADBURY, is a long-standing partner of Food Banks Canada providing annual support for Food Banks Canada's After the Bell program. The After the Bell program provides healthy and kid-friendly food items to kids during the summer months when the critical in-school meal programs come to an end.

More Ways to Share Goodness

In addition to donating up to 400,000 meals to Food Banks Canada, CADBURY is also donating $100,000 to select food banks across Canada. Between May 1, 2023, and June 16, 2023, Canadians can help double this donation in-store, at participating retailers with $0.10 from the purchase of displayed CADBURY product to be donated to local food banks, doubling the donation up to $200,000.

The Cadbury Goodness Bar is now available online only for a limited time here.