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Cadbury Indulges in Tongue-in-Cheek Ad for Its Precious Edible Cargo

Creative 161 Add to collection

Conceptualised by VCCP, part of the campaign sees shops that stock Twirl Orange also having an amusing 'Official Twirl Orange Retailer' sign in their windows

Cadbury Indulges in Tongue-in-Cheek Ad for Its Precious Edible Cargo
In August, Cadbury and VCCP ran the first ever pre-sale for a chocolate bar with Cadbury Twirl Orange. Even by last year's standards, the campaign exceeded all expectations and the 10,000 bars available were nabbed in minutes and #TwirlOrangePresale trended #1 in the UK and worldwide.

Twirl Oranges were hard for fans to find last year, leading Cadbury to produce a film to let the public know that they have taken the utmost care in getting them back into shops so that everyone gets a chance at buying one this year.

In the film, boxes of Twirl Orange are delivered to corner shops in an armoured vehicle, with every precaution taken to ensure that this precious cargo arrives safely. Across the nation, shops that stock Twirl Orange will also have an 'Official Twirl Orange Retailer' sign in their windows to signal that they're in stock, just to make getting your hands on one that bit easier. 

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Client: Mondelez International / Cadbury

Marketing Activation Director: Claire Low

Senior Brand Manager: Nathalie Chuard

Brand Manager: Radhika Pai

Associate Director Marketing, Cadbury Equity: Colin O’Toole


Agency: VCCP

ECD: Darren Bailes

Creative Directors: Chris Birch & Jonny Parker

Creative Team: James Rafter & Myles Vincent

Social Content & Influence Director: Aurelien Pakula

Business Director: Matt Smith

Senior Account Director: Gen Hole

Account Manager: Matt Reed

Account Executive: Xanthe Fuller

Group Planning Director: Oli Waterstone

Planning Director: Alex Grieves

Integrated Project Director: Jon Dewart

Senior Creative Producer: Ben Waters

Producer: Joe Fathers

Sound Design: Emily Vizard (Kin Post)

Design: VCCP Design

Senior Designer: Lee Bodell

Artwork: Sam Weight

Director: Tom Clarkson

DOP: Jan Vrhovnik

Editor: Christopher Coupland

Colourist: Stepan Kozlov

Production partner: Bearded Kitten

Media agency

Media agency: Carat

PR agency

PR: Golin

Website & eCRM: Elvis

Categories: Food, Confectionery

VCCP, Tue, 15 Sep 2020 16:40:14 GMT