Conceptualised by VCCP, part of the campaign sees shops that stock Twirl Orange also having an amusing 'Official Twirl Orange Retailer' sign in their windows
In August, Cadbury and VCCP ran the first ever pre-sale for a chocolate bar with Cadbury Twirl Orange. Even by last year's standards, the campaign exceeded all expectations and the 10,000 bars available were nabbed in minutes and #TwirlOrangePresale trended #1 in the UK and worldwide.
Twirl Oranges were hard for fans to find last year, leading Cadbury to produce a film to let the public know that they have taken the utmost care in getting them back into shops so that everyone gets a chance at buying one this year.
In the film, boxes of Twirl Orange are delivered to corner shops in an armoured vehicle, with every precaution taken to ensure that this precious cargo arrives safely. Across the nation, shops that stock Twirl Orange will also have an 'Official Twirl Orange Retailer' sign in their windows to signal that they're in stock, just to make getting your hands on one that bit easier.