Gear Seven/Arc Studios/Shift
Wake The Town
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Cadbury Illustrates the Worst Times to Experience a Lull in Latest Poster Campaign


VCCP presents a series of tricky situations where you wouldn't want to experience a lull

Cadbury Illustrates the Worst Times to Experience a Lull in Latest Poster Campaign
There are certain moments in life when experiencing a lull really wouldn’t be a good idea. Cadbury’s latest campaign from VCCP showcases these moments, and positions Boost+ Protein as the answer to make sure that you don’t flounder at just the wrong time. 

The campaign builds on the afternoon lull platform that Cadbury established for Boost last year with their ‘2:58pm lull’ campaign, but this time showcases high-octane moments where lulling really wouldn’t be wise. 

Think mid-air catch during a trapeze act or risky lift during an ice skating routine.

Chris Birch, creative director at VCCP, says: “We’ve all been there – the don’t **** it up moment. Whether it’s doing an incredible piece of acrobatics, or just not falling over in the office, the fear of lulling always looms large. So hooray for Boost+ Protein.”

The campaign is running across OOH, DOOH, Social and Digital. 
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People

Categories: Confectionery , Food

VCCP, Tue, 18 Jun 2019 13:02:32 GMT