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Cadbury Flips Easter on its Head with The Worldwide Egg Hunt

Creative 181 Add to collection

Ewan Jones Morris and Friends Electric's spot takes a moment of ease to embrace family this Easter

Cadbury Flips Easter on its Head with The Worldwide Egg Hunt

In all the commotion of life, where do you find time to actually stop, take a moment, breath, remember what's meaningful?

 With a little creativity from Ewan Jones Morris, Cadbury has found a way to get us out of our homes and embracing loved ones in a way we haven't been able for so long.

 Shot during lockdown, Friends explore a little bit of simplistic pleasure, maybe with a touch of magic from Electric Theatre Collective 

Generosity is at the heart of the Cadbury brand, and Easter is its opportunity to show that there’s a glass and a half in everyone. As it enters the second year of its campaign ‘Show you care, hide it’, Cadbury are flipping the Easter ritual on its head and showing that the generous act is in hiding an egg for someone you love. 

This is a time when generosity is needed more than ever before, as physical connection has been restricted by the global pandemic. That’s why this year’s Easter campaign sets out to connect people all over the world, not just the UK.

This year launches the ‘Cadbury Worldwide Hide’ – a virtual Easter egg hide where consumers can hide an Easter egg anywhere in the world for someone they love. This will be activated in the UK, Ireland, Australia and New Zealand from Tuesday 9th March. Using Google Maps Street View, the hider can place an egg somewhere that means something to them and their loved one. Once hidden, they can send a personalised clue. When the recipient finds the virtual egg, there is the option for a real Cadbury Easter Egg to be delivered to their door.

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Brand: Cadbury


Production Company: Friends Electric

Director: Ewan Jones Morris 

Producer: Giles Edward-N 

EP: Barney Richard 

1st AD: Stevie Fylan 


Agency: VCCP 

CD: Jonny Parker

CD: Chris Birch

Creative: Abigail Williams

Creative: Mathew Holmes

AD: Charlie Griffith

AD: Matt Reed

Producer: Nosisa Majuqwana


DP: Jed Darlington-Roberts 

1st AC: Oliver Bingham 

Gaffer: Idris Rhys 

Spark: Jorge Higgins 

DIT: Ross Wilson

Art Director: Elena Isolini

Set Dresser: Florence Main 

HMU: Robyn Rowan 

Stylist: Emma Lipop 

Runner: Meliz Houssein 

Runner: Ross Howieson

Runner: Tom Flannagan 

Covid Supervisor: Ela Kottze 

Paramedic: Alistair Fuller

Casting Director: Virginia Kerr 


Storyboard Artist: Max Woodhead

Edit: Final Cut 

Editor: Ben Stephens 

Post Production

Post Production: Electric Theatre Collective

Post Producer: Marie O'Brien 

CG Artist: Adam Ledger

CG Artist: Will Medcalf

2D Lead: Iain Murray 

2D Artist: Ruben Llusia

2D Artist: Christian Block


Colour: ETC Colour 

Colourist: Connor Coolbear

Categories: Food, Confectionery

Friends Electric, Thu, 11 Mar 2021 11:12:07 GMT