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Cadbury Becomes Dadbury this Father's Day

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With campaign from VCCP, the chocolate brand updates its name on all social channels

Cadbury Becomes Dadbury this Father's Day
This Sunday is Father’s Day in the UK, and to honour all the supportive parents up and down the country, Cadbury will be temporarily changing their name to Dadbury. 

The move will mark the first time the famous chocolate brand has changed their name online, and will see their Twitter username and logos updated for a 24-hour period.

Michael Moore, senior brand manager at Mondelez International, said: “We are delighted to celebrate parents across the nation with our Dadbury acknowledgement!”

Chris Birch, creative director at VCCP, added: “There's a lot of Dads out there that need a lot of love right now. Who better to say Happy Father's Day than Dadbury?"

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Brand
Agency / Creative
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Categories: Food, Confectionery

VCCP, Fri, 19 Jun 2020 15:23:49 GMT