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Cadbury Becomes Dadbury this Father's Day

Creative 205 Add to collection

With campaign from VCCP, the chocolate brand updates its name on all social channels

Cadbury Becomes Dadbury this Father's Day
This Sunday is Father’s Day in the UK, and to honour all the supportive parents up and down the country, Cadbury will be temporarily changing their name to Dadbury. 

The move will mark the first time the famous chocolate brand has changed their name online, and will see their Twitter username and logos updated for a 24-hour period.

Michael Moore, senior brand manager at Mondelez International, said: “We are delighted to celebrate parents across the nation with our Dadbury acknowledgement!”

Chris Birch, creative director at VCCP, added: “There's a lot of Dads out there that need a lot of love right now. Who better to say Happy Father's Day than Dadbury?"
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Brand

Brand: Mondelez International / Cadbury

Senior Brand Manager: Michael Moore

Brand Manager: Nancy Moore

Agency

Creative agency: VCCP

Associate Creative Director: Chris Birch and Jonny Parker

Creative: Richard Yates

Business Director: Matt Smith 

Account Manager: Matt Reed

Senior Creative Producer: Gaynor Golding

VCCP Design: Adam Edwards

VCCP Kin: Danielle McCann 

PR: Golin

Media: Carat

Community management: Elvis

Categories: Food, Confectionery

VCCP, Fri, 19 Jun 2020 15:23:49 GMT