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Cactus Creates Odell Posters for IPA Day Put Beers in a Variety of Hands

Creative 142 Add to collection

The illustrated outdoor campaign was created by Denver, Colorado agency Cactus

Cactus Creates Odell Posters for IPA Day Put Beers in a Variety of Hands

As the only American-style India Pale Ale(IPA) to win gold medals at the Great American Beer Festival and the World Beer Cup, Odell IPA is seemingly approved by everyone. Coupled with over 10 years of history, it's been the go-to IPA for beer drinkers across the mountain west since the early 2000's.

Cactus’ assignment was to develop a campaign that highlighted the beer's rich history as well as it's approachability. Our solution was simple: highlight all the walks of life who enjoy Odell's IPA on a regular basis. Whether you are a pirate, the Sasquatch or a dive bar connoisseur, you'll be right at home with a cold IPA in hand.

This poster series was displayed at the brewery on 8/3/17, IPA Day.  

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Creative Agency

Chief Creative Officer: Norm Shearer

Senior Art Director: Sarah Berkheimer

Senior Copywriter: Shea Tullos

Account Supervisor: Jon Barnett

Associate Project Management Director: Jamie Sharp

Senior Production Artist: Mark Tanner

Sapka Communications, Mon, 25 Sep 2017 08:45:14 GMT