Cabin Expands to Europe with All-Female Leadership

Cabin Editing Company today announced an international expansion, with a new European outpost led by the all-female team of partners and editors Emma Backman and Carla Luffe, and executive producer Kayt Hall. The move follows the successful launch of Cabin’s New York facility last year, and will establish Cabin’s proven, agile, creative editorial model in the UK and European markets. At launch, the Cabin Europe roster includes Backman and Luffe along with Dylan Edwards, Robert Lopuski, and Sam Ostrove.

Backman and Luffe shared in a joint statement: “Navigating the European market can be challenging for editors, and our goal was to create something that could be more sustainable, and foster a spirit of togetherness and open-mindedness. We love Cabin’s creative-first approach, and with their collaborative way of working and their proven infrastructure, it was a no-brainer for us to partner with them to build something new in Europe.”

Headquartered in London and also operating across Europe, the team will build upon Cabin’s robust global infrastructure to help support clients throughout production and post-production, and provide premium creative editorial services across the continent. For each client, the creative team, location, and more can be tailored to meet individual project needs – ultimately leading to a more flexible and sustainable way of working that benefits both editors and their creative partners. Cabin has already worked on projects spanning Amsterdam, Berlin, London, Paris, and Stockholm.

“Cabin has a stellar reputation for creative quality, and Emma and Carla are destination editors in Europe, so I’m incredibly excited to be leading this new initiative and invigorating the UK and European markets with our offering,” said Hall. “With Cabin, agencies, production companies, and directors know that they are getting our full attention and support from start to finish, so that the editor and creative team can just focus on the craft and not the backend.”

Sam Ostrove, award-winning editor and one of Cabin’s original co-founders, shared: “With London being my hometown, it brings me a lot of pride to see Cabin’s ongoing growth and the opportunity to open up this office with such incredible talent. I’m lucky enough to have worked with Emma, Carla, and Kayt over the years and I know firsthand that this office could not be in better hands with them at the helm.”

Backman is a go-to editor well-versed in the fashion, beauty, luxury, and music video categories. Informed by her background in dance, she is deeply attuned to the rhythms of visuals, sound, and music, weaving everything together with expert precision. Backman learned her craft under the guidance of director and editor Christian Larson, before joining the roster at TTG in Sweden and later Metal Edit in London. Her credits include projects for Lexus, Vogue, Apple, WhatsApp, Coca-Cola, and Saint Laurent; her work has earned awards from Cannes Lions, Clios, AICP, and the ADC. She splits her time between Stockholm and Berlin.

Luffe is an internationally acclaimed editor working across commercials, music videos, television, and feature films; she is innately talented at crafting nuanced emotional journeys frame by frame. In 2018 she received Denmark’s highest honor, a Robert Award, for her outstanding work on The Guilty (winner of the Sundance Film Festival Audience Award). She was also named Editor of the Year at the 2020 Ciclope Festival, and has earned accolades from Cannes Lions, the Clios, D&AD, AICP, The One Show, and Eurobest. She has collaborated with many of the world’s leading brands including Nike, H&M, Volkswagen, and Volvo.

Hall is an ad industry veteran who has worked on award-winning international campaigns and provides valuable experience from the agency side as well as production and post. Hall has previously held Executive Producer positions at Cut+Run, Whitehouse Post, Wave Recording Studios, and Brand New School, as well as production roles at Passion Pictures, Ogilvy, and M&C Saatchi. Based in London, she brings a track record of driving business growth, deep industry knowledge of the creative production process from start to finish, a well-connected address book, and a collaborative can-do attitude.