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C41 Takes Football Back to the Streets in Incredible Campaign for Nike

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The film, directed by Leone, tells a story of youth and passion through the lens of football

C41 Takes Football Back to the Streets in Incredible Campaign for Nike

In collaboration with Nike and K48 production, C41 has released a new film about football, passion and street life. The film is directed by Leone, an Italian director who founded K48 production and is a partner of C41, which has produced numerous films for as many important brands. The film was produced in collaboration with MassiveMusic. 

You can check out the film below:

L’Incredibile is a story that tells the constancy and dedication of young football lovers, of every day that they train and allow football to cut into their lives. It’s the story of a neighbourhood that day by day is approaching a new future, in which the passion for football unites girls and boys together to meet up to play in the neighbourhood. The Baggio neighbourhood is the backdrop to this incredible story, lending the film a sense of authenticity.

Gender equality is celebrated in the film, an ode to equality where men and women collide on the same field, passing the same ball between their feet and with the same chance of victory. It's an innovative and engaging way to talk about football where there are no rivalries or gender differences but where you play with passion and heart. 

Leone is the director of this wonderful film. His films oscillate between fashion and storytelling while maintaining his characteristic traits that make them unique. The film was put together in collaboration with MassiveMusic, one of the most respected music agencies in the world with offices in Amsterdam, Berlin, London, New York, Los Angeles and Tokyo.

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Director: Leone

DP: Mauro Chiarello

Editor: Igor Ragazzi

Creative Director: Luca A. Caizzi

Creative Producer: Alessandro De Agostini

Production Company: K48

Executive Producer: Alice Chauvain

Head of Production: Marco Agnesi

Art Buyer: Patrizia Gatto

Casting Director: Alice De Santis

1st Associate: Simone Felici

2nd Associate: Luce Bertani

VTR: Marco Messina

Steadycam Operator: Armando Avallone

Sound Recordist: Francesco Molaro

Gaffer: Matteo Orsanigo

Second Unit DP: Francesca Pavoni

Original Soundtrack: MassiveMusic

Styling: Thais Montessori Brandao

Styling Assistant: Yasmin Leite

Colour Grading: Orash Rahnema

Creative Concept:

Strategic Planner: Walter J. Cassetta

Junior Art Director: Carlo Banfi, Isabella Petricca

Thanks to: Baggio Secondo, Ristorante La Barchetta, Google Earth, Vittorio, Mister Luca, Noemi, Paola, Sofia, Matilde, Valentina

Categories: Clothing and Fashion, Sportswear

C41, Thu, 10 Oct 2019 08:53:10 GMT