I Like Music
Electriclime gif
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

BWS Retail Store Gets Aussie's Sizzlin' for Charity

Creative 75 Add to collection

BWS donates $1 to charity for every snag on your BBQ from M&C Saatchi Sydney & Carat

BWS Retail Store Gets Aussie's Sizzlin' for Charity

BWS via M&C Saatchi Sydney are asking Australians to snap photos of their barbies from the 19th to the 26th of January, donating $1 for every snag seen in the picture to charity.

To take part in the BWS Snag a Donation campaign, customers simply upload a photo of their BBQ on Instagram between the 19th and 26th of January, tag @BWS_au, use hashtag #snagadonation, and for every snag visible in the photo, BWS will donate $1 to not-for-profit donation platform GIVIT.

“Aussies love nothing better than putting on a barbie in summer, and thanks to our Snag a Donation campaign, you can help those in need by doing just that. How convenient” says Vanessa Rowed, head of marketing at BWS

GIVIT is a charity partner of BWS, and a non-profit organisation that connects donors and support organisations to make sure people and communities get exactly what they need, when they need it. 

“With requests for help almost doubling since the beginning of the pandemic, GIVIT is coordinating the donation of essential items to vulnerable people across Australia thanks to the support of BWS customers,” said Caroline Odgers from GIVIT. 

“100% of money raised through the Snag a Donation campaign will be used to purchase exactly what’s needed by the 4,300+ charities and community groups that GIVIT works with nationwide.”

Breweries such as Young Henrys, Bentspoke, Mismatch, Moon Dog, Shambles, Your Mates, VB, 4 Pines and XXXX are also taking part. 

“We couldn't think of a better way to help raise funds than to fire up the barbie on a lazy Sunday arvo. Our beer Larry goes well with any snag purchased from the local butcher. Don't forget to pour a splash on the snags and onions as they're cooking - you can thank me later!” said Your Mates Brewing co-founder, Matt Hepbur.

Carat wrapped up M&C’s creative ideas into a media planning and buying strategy, amplifying Snag a Donation across social, influencers and media partnerships (Broadsheet, Buzzfeed, Concrete Playground, Pedestrian, LADbible).

“From surf clubs and cricket clubs to Bunnings there’s nothing better than the taste of a snag that raises money for charity. BWS Snag a Donation turns every BBQ in the country into a charity BBQ, so chuck another donation on the barbie” says Brendan Donnelly, creative director at M&C Saatchi Sydney.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Head of Marketing: Vanessa Rowed

Brand Manager: Jacinta Moroney


ECD: Avish Gordhan

Creative Director: Brendan Donnely

Senior Art Director: Tristan Cornelius

Senior Copywriter: Bec Matlioski

Senior Copywriter: Dan Staudinger

Managing Partner: Vanessa Boueyres

Group Account Director: Helene Ioakimidis

Senior Account Manager: Saskia Meagher

Senior Project Manager: Jemma Marriott

Head of Planning: Rachael Fraser

Head of Content: Emma Parsons

Senior Strategist: Amy Grant

Integrated Producer: Giovanna Javelosa

Motion Designer: Quinn Paynter

Integrated Designer: Ryan Donnelly


Client Partner: Bianca Falloon

Senior Client Director: Christian Fox

Senior Client Manager: Amanda Nguyen

Client Associate: Ellishia Maher

Genres: Dialogue, People

Categories: Retail Stores, Retail and Restaurants

M&C Saatchi Sydney, Thu, 20 Jan 2022 08:57:54 GMT