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BWS' Epic Dark Age Adventure Brings Convenience to Aussies

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M&C Saatchi Sydney & Dentsu shows life before convenience for the drinks delivery campaign

BWS' Epic Dark Age Adventure Brings Convenience to Aussies

In its latest integrated campaign, BWS leverages its unparalleled convenience against competitors when it comes to buying drinks - highlighting its one-hour delivery capability and 30-minute pick up. The retailer is so confident in its offering, the delivery capability is cemented by a guarantee, that if it doesn’t deliver your drinks within the hour, the next delivery is free.

Yesterday saw the launch of the 60 second TVC in line with State of Origin, following on from a shorter 30 second TVC launching earlier this year, with the creative idea centred around the insight that if you're not utilising BWS’s convenience, you might as well be living in the dark ages. Alongside M&C Saatchi Sydney, the retailer shows scenarios in the middle ages (titled BC, Before Convenience) contrasted with a modern BWS character, to hyperbolise the consequence of not shopping with BWS. 

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Genres: People, Storytelling, Comedy, Dialogue

Categories: Retail and Restaurants , Food delivery platform

M&C Saatchi Australia Group, Fri, 11 Jun 2021 08:52:17 GMT