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BWM Dentsu Wins Two New Clients



Agency picks up Nando's Australia and Chris' Foods

BWM Dentsu Wins Two New Clients
BWM Dentsu has been appointed as lead creative agency for Nando's and Chris' Foods.

Nando's will part ways with incumbent agency Banjo after a six years relationship. During this time Banjo developed and implemented a number of successful large-scale advertising campaigns including the "eat interesting", "BIG Mango" and WTF campaigns. The two companies have agreed to mutually part ways.

Says Helen Reece, marketing director, Nando's Australia: "As a leading Australian fast casual dining restaurant, Nando's is a unique brand, challenged with connecting our stories and messages with our consumers. We are really excited to be working with the team at BWM Dentsu, a creative agency well known for transforming touchpoints into unique brand experiences.

"Banjo are brilliant storytellers. Throughout our time working together they have played a significant role in helping build the Nando's brand in Australia. We wish Andrew, Ben and the team at Banjo continued success."

Says Belinda Murry, managing director, BWM Dentsu, Melbourne: "BWM Dentsu are absolutely thrilled to be partnering with Nando's and using our expertise to build on the already strong Nando's brand. We intend to create a truly distinctive brand position in Australia, and a unique brand experience that everyone, from staff to customers, can get behind.

"We are really enjoying working together with Nando's applying a bespoke offering that harnesses the full power of BWM Dentsu capabilities including, brand experience, client experience, CX and UX, social, content, experience design and PR to help Nando's transform their brand and their business."

Chris-Dip-Homestyle-200g-Tzatziki-front.jpgSays Amanda Habben, chief marketing officer, Chris' Foods: "Chris' Foods has been a family run business dedicated to providing Australians with food that is fresh, wholesome and full of flavour, for over 35 years. We know that to keep our position as a leading FMCG company, we need to disrupt the dips, desserts and yoghurt categories, a clear brand objective BWM Dentsu have embraced. We can only fufil our ambition by partnering with the brand experience experts and we were instantly impressed with their collaborative creative process and lateral thinking. We are very excited to be working with the brilliant team at BWM Dentsu and Vizeum."

Says Murray: "BWM Dentsu are delighted to be working with Chris' Foods. They have fantastic ambitions to disrupt the dips, desserts and yoghurt categories through a unique brand experience approach and, given our strong skillset in this area and success in building brands for long-term success, it feels like the perfect partnership. We look forward to seeing this come to life in the coming months."
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Dentsu Creative Australia, Mon, 30 Jul 2018 01:05:51 GMT