will part ways with incumbent agency Banjo after a six years
relationship. During this time Banjo developed and implemented a number
of successful large-scale advertising campaigns including the "eat
interesting", "BIG Mango" and WTF campaigns. The two companies have
agreed to mutually part ways.
Says Helen Reece, marketing director, Nando's Australia: "As a leading
Australian fast casual dining restaurant, Nando's is a unique brand,
challenged with connecting our stories and messages with our consumers.
We are really excited to be working with the team at BWM Dentsu, a
creative agency well known for transforming touchpoints into unique
"Banjo are brilliant storytellers. Throughout our time working
together they have played a significant role in helping build the
Nando's brand in Australia. We wish Andrew, Ben and the team at Banjo
Says Belinda Murry, managing
director, BWM Dentsu, Melbourne: "BWM Dentsu are absolutely thrilled to
be partnering with Nando's and using our expertise to build on the
already strong Nando's brand. We intend to create a truly distinctive
brand position in Australia, and a unique brand experience that
everyone, from staff to customers, can get behind.
"We are really enjoying working together with Nando's applying a bespoke
offering that harnesses the full power of BWM Dentsu capabilities
including, brand experience, client experience, CX and UX, social,
content, experience design and PR to help Nando's transform their brand
and their business."
Amanda Habben, chief marketing officer, Chris' Foods: "Chris' Foods has
been a family run business dedicated to providing Australians with food
that is fresh, wholesome and full of flavour, for over 35 years. We
know that to keep our position as a leading FMCG company, we need to
disrupt the dips, desserts and yoghurt categories, a clear brand
objective BWM Dentsu have embraced. We can only fufil our ambition by
partnering with the brand experience experts and we were instantly
impressed with their collaborative creative process and lateral
thinking. We are very excited to be working with the brilliant team at
BWM Dentsu and Vizeum."
Says Murray: "BWM Dentsu are delighted to be working with Chris' Foods. They have
fantastic ambitions to disrupt the dips, desserts and yoghurt categories
through a unique brand experience approach and, given our strong
skillset in this area and success in building brands for long-term
success, it feels like the perfect partnership. We look forward to
seeing this come to life in the coming months."