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BWM Dentsu Positions for Growth with New Leadership Team



Agency restructures team following the departure of MD Mark Watkin and ECD Simon Bagnasco.

BWM Dentsu Positions for Growth with New Leadership Team
BWM Dentsu has announced new leadership within its Melbourne branch as the business prepares for its next phase of growth.

After four years with BWM Dentsu Melbourne, managing director Mark Watkin is departing the agency to pursue a new opportunity. Watkin joined in September 2013 from TBWA\Melbourne. Also leaving the agency is executive creative director Simon Bagnasco, who joined the agency in April last year.

Belinda Murray will fill Watkin's role as MD. Murray first joined the agency as an account director in 2008.

The agency has promoted Amy Hollier to the role of executive creative director and Phil van Bruchem to associate creative director. Hollier joined BWM Dentsu as a creative director in 2011. van Bruchem has been with BWM Dentsu for 18 months as a creative director, creating work that has recently been recognised at D&AD, Cannes, One Show, AWARD, Adfest and the New York Festivals.

Kimberley Milburn has been recruited from Target where she was head of go to market to become BWM Dentsu client service director and the lead on the KMART account.

Says Paul Williams, CEO, BWM Dentsu Group: "As the Melbourne office enters its tenth year in business, it's time to refresh and create new career opportunities for some of the key staff who have made BWM Dentsu one of the most respected creative forces in the Melbourne and Australian market.

"For the partners of BWM Dentsu it is hugely satisfying to reward and develop staff, who have already played a major role in building our Melbourne business, with senior leadership roles.

"Belinda Murray is a seasoned professional who has managed the highs and lows of building an agency, led numerous successful pitches, and has run some of our biggest accounts. With Belinda, staff and clients know they are getting 150% passion, drive and determination, and we're very pleased to offer Belinda the opportunity to put her own leadership stamp on BWM Dentsu Melbourne.

"Amy Hollier has maintained a consistent high standard of creative integrity and leadership for six years on many clients including Kmart. She has a strong personal commitment to diversity in advertising and will bring a fresh perspective to the leadership of our client teams.

"Phil has made a significant and ongoing contribution to our creative offering by helping lead a talented team of creatives across clients including Kmart,, Dr Oetker and Chadstone. His strong leadership and experience has been reflected in BWM's recent successes at high-profile award shows both here and overseas.

"Kimberley Milburn joins us with a wealth of experience from both the client and agency side, running big retail businesses and building high performing teams. We are excited about the additional senior management perspective she brings to the Melbourne team.

"This is a very strong team that just works incredibly well together."

Williams thanks former MD Mark Watkin for his dedication during his four years in the role: "Mark has led a solid period of growth for BWM Dentsu in Melbourne and helped develop the talent that is now part of a generational change. The BWM Dentsu partners are grateful to Mark for his commitment to the brand during the four years he has worked with us.

"We would also like to thank and farewell Simon Bagnasco as executive creative director. We wish him the very best in his next role."

The management transformation will ready the Melbourne business for increased work from Toyota, as the brand transitions its marketing operations to Melbourne in 2018, in addition to other opportunities with Melbourne-based brands across retail, apparel, consumer technology, health and financial services.

(Pictured L-R: Belinda Murray, Amy Hollier, Phil van Bruchem, Rob Belgiovane, Kimberley Milburn, Paul Williams)
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Dentsu Creative Australia, Tue, 15 Aug 2017 06:29:27 GMT