Over the past two years, BWM Dentsu Group has
worked in collaboration with its sister agencies, Haystac and Cox Inall
Change, on a number of projects that have helped to transform businesses
and, in some truly exceptional cases, even people's lives.
this, BWM Dentsu applied innovative approaches to existing tech
platforms, from using social media to help support the parents of
premmie babies, to harnessing Snapchat to recover missing persons and,
most recently, giving people with Motor Neurone Disease the ability to
regain their voice after it's been taken from them. This work has all
been completed under the umbrella theme of 'creative tech for good'.
Tonight, Asheen Naidu, executive creative director of BWM Dentsu
Sydney, will be discussing three of BWM Dentsu's most innovative and
life-changing pieces of work at Glug Sydney.
Established in 2006,
Glug is a series of events for the design and creative community that
take place around the globe. Based around a series of talks and informal
networking, it's an eclectic mix of people from all creative walks of
life; from digital design, illustration, advertising, cutting edge
creative technology through to fashion and architecture.
Naidu will be using this forum to detail the incredible journey and results of the following campaigns:
• Project Revoice
, which gave Pat Quinn, founder of the ALS Ice Bucket Challenge, his voice back
• Disappearing Person's Alert
, which used Snapchat to help Queensland Police find missing persons
• Babylove - Premmie Proud
, which helped families of premmie babes transform their approach to sharing pictures of their babies
recently, the Premmie Proud and Disappearing Persons campaigns were
recognised at AWARD Awards. Premmie Proud received one Silver and four
Bronzes, and Disappearing Persons received three Bronzes.
Sydney will take place on Thursday, 31 May, and will also feature
presentations from Graham Lewis, design lead at Fjord; Dan Walton,
creative strategist at Facebook; and Claire Sutton, head of design at
Republic of Everyone.