Dentsu Creative Australia
Wed, 06 Jun 2018 02:07:35 GMT
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BWM Dentsu Australia Takes Out Agency of the Year at Tambuli Awards
Grand Prix won by McCann Melbourne, McCann India, Cheil India, Dentsu Jayme Syfu Manila and McCann Japan
A total of 6 Grand Prix awards were handed out
on top of 17 Gold, 23 Silver and 41 Bronze.
Grand Prix awards went to:
McCann Worldgroup India for "The Immunity Charm" for the Ministry of Public Health, Afghanistan
Cheil Worldwide India for the Samsung Technical School - Seema Nagar.
McCann Melbourne for AGL "Power Struggle"
BWM Dentsu Australia for "Disappearing Person Alerts" for the Queensland Police
McCann Healthcare Worldwide Japan for ANGFA "Washable Book"
Dentsu Jayme Syfu Philippines "Dead Whale" for Greenpeace Philippines.
Australian agency BWM Dentsu was named Agency of the Year with a performance of 1 Grand Prix; 3 Gold; 4 Silver and 6 Bronze.
whiteGrey Australia had a great night winning 2
Gold awards for "Hello in Elephant".
Other
agencies to star on the night were Dentsu Jayme Syfu Philippines (4
Gold), McCann Worldgroup Philippines (3 Gold), Ogilvy & Mather Philippines (2 Gold). Single Golds went to
Cheil India, Cheil Korea, and IdeasxMachina Philippines.Dentsu Aegis Network was named Network of the Year.
Advertiser of the Year was awarded to Victorian Government.
The Cinema for Good went to Seven Sundays.
The Lifetime Achievement Award was presented to John Miller, Senior Vice President Africa, Asia and Oceania, Nestle. Miller flew in from London to accept his award.
Chief Marketing Communication Officer of the Year went to Paolo Mercado Senior Vice President and Director Marketing Communication and Innovation, Nestle Philippines.
The pioneer award show globally that honors brands that do good and do well, the Asia-Pacific Tambuli Awards jury was lead by Malcolm Poynton the London based global CCO of Cheil Worldwide.
The Tambuli Awards celebrate brands that show the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase. The awards is not an award on charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome and encouraged to enter. The award, however, focuses on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.
An award that began in Manila in 2005, the Tambuli (a native Filipino horn) is organized by the School of Communication of the University of Asia and the Pacific (UA&P) in collaboration with industry partners, to create positive impact in society through marketing communications.
