A total of 6 Grand Prix awards were handed out
on top of 17 Gold, 23 Silver and 41 Bronze.
Australian agency BWM Dentsu was named Agency of the Year with a performance of 1 Grand Prix; 3 Gold; 4 Silver and 6 Bronze.
whiteGrey Australia had a great night winning 2
Gold awards for "Hello in Elephant".
agencies to star on the night were Dentsu Jayme Syfu Philippines (4
Gold), McCann Worldgroup Philippines (3 Gold), Ogilvy & Mather Philippines (2 Gold). Single Golds went to
Cheil India, Cheil Korea, and IdeasxMachina Philippines.
Dentsu Aegis Network was named Network of the Year.
Advertiser of the Year was awarded to Victorian Government.
The Cinema for Good went to Seven Sundays.
Lifetime Achievement Award was presented to John Miller, Senior Vice
President Africa, Asia and Oceania, Nestle. Miller flew in from London
to accept his award.
Chief Marketing Communication Officer of the
Year went to Paolo Mercado Senior Vice President and Director Marketing
Communication and Innovation, Nestle Philippines.
award show globally that honors brands that do good and do well, the
Asia-Pacific Tambuli Awards jury was lead by Malcolm Poynton the London
based global CCO of Cheil Worldwide.
The Tambuli Awards
celebrate brands that show the seamless integration of creativity +
human good + results. Case study entries must demonstrate how brands
uplift society, create positive change, and correlate purpose with
purchase. The awards is not an award on charity, advocacy, pro bono, or
CSR advertising, even if those campaigns are welcome and encouraged to
enter. The award, however, focuses on mainstream brand campaigns that
celebrate humanity, inspire purpose, and deliver results.
award that began in Manila in 2005, the Tambuli (a native Filipino horn)
is organized by the School of Communication of the University of Asia
and the Pacific (UA&P) in collaboration with industry partners, to
create positive impact in society through marketing communications.