Today bwin launches its first ever casino-led marketing campaign “It All Starts Here.” The campaign focuses on their mobile casino product. 

Building on bwin’s recent Hollywood blockbuster ‘Who Stole the Cup’ campaign, the new creative continues bwin’s pursuit of steering away from conventional gaming advertising and ‘it all starts here’ is no different. Created by BBH Sport and directed by the duo Us (aka Luke and Chris) through Academy films, the advert is a beautifully shot cinematic reverse action film, showing bwin casino’s unique offering.

The first casino focused campaign follows a series of significant product enhancements over the last 18 months, bwin casino now offers over 1300 games with exclusive content such as Eden Hazard Slots, Book of Horus and Premium Blackjack. 

Paris Anatolitis, Director of casino Marketing, bwin said: “This is a very exciting time for bwin casino. Having built up an unparalleled gaming offer over the last 18 months, we are now looking to welcome in pure play casino customers.

“‘It All Starts Here’ takes the audience into the exciting world of the bwin casino, the new advert shows that the bwin casino has its own separate identity, that echoes the cinematic approach in the recent bwin brand films.”

Ewan Paterson, ECD of BBH Sport said: “Getting stand-out and very different work like ‘It all starts here’…all starts with a unique brand that demands equally unique work to drive its business”.

The official launch date for the advert is Wednesday 1st August, and the advert will be shown online across Europe.