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Bvlgari Travels Across Rome for Fierce 'Mai Troppo' Campaign

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Johan Renck directs Zendaya, Naomi Scott and Lily Aldridge in MPC and Anomaly's stunning high fashion shoot
Bvlgari Travels Across Rome for Fierce 'Mai Troppo' Campaign

MPC has teamed up with Anomaly to provide VFX and colour on ‘MAI TROPPO’, the stunning new spot for Bvlgari. 

Crafted in close collaboration with Chernobyl’s director, Johan Renck, the powerful ad features Zendaya, Naomi Scott and Lily Aldridge sharing the same fierce, brave and unapologetic approach to life as they steal the spotlight through vibrant and intense images. Captured in the streets of Rome – the brand’s native city, the ad is described as ‘an ode to joy, happiness and the exuberant Roman way of life’. 

Adorned with the brands most iconic product lines: High Jewellery, Serpenti, B.Zero 1, Fiorever and Divas’ Dream; the three protagonists are captured in different scenographies from Piazza Navona’s Fiumi fountain, a masquerade ball, to scaring fellow diners and eating chocolate pudding in a restaurant kitchen. 

Colourist Jean-Clément Soret says: “It starts with a sunrise on Rome, the light and colour palette suggests the beginning of an extraordinary day but quickly the structure of the film gets into free form, with personality and extravagance. The challenge was to find a look that conveys the sense of collage/reportage; the director’s preferred aesthetic taste and the luxurious nature of the product. The grade started by sending work in progress material to Johan and DP Jakob Ihre and was finalised over a series of remote sessions from London to Amsterdam with the agency.” 

MPC Amsterdam created and integrated CG statues on shots of Rome. The opening shot with CG roman statue, comprised of two females, one whispering to the other to set the tone that this film is all about gossip and that gossip is as old as time itself. Michael Aveling who acted as the VFX Supervisor on the spot says: “The idea of a Roman statue being flown across the city was hard to visualise in the mind let alone to create a believable image. Johan was very precise about the subtleties that would make this an authentic Roman period statue. The texture was also quite a balancing act, too shiny and it looks like porcelain, too rough and it’s turned to stone. I think we nailed it as an authentic marble Roman statue.” 

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Client: Bvlgari

Agency: Anomaly Amsterdam

Production

Production company: Soixan7e Quin5e

Line production company: Full Moon

Director & Photographer: Johan Renck

Product Photographer: Thomas Legrand

DoP: Jakob Ihre

Gaffer: Alex Bramucci

Digital Production: PHIX

Lead Stylist: James Valerie

Styling: Law Roach, Zadrian Smith

Hair Stylist: Marc Orsatelli

Lead Make up Stylist: Christine Corbel

Production Designer: Jan Houllevigue

1st AD: Fred Monnet

Producer: Suzanne van den Bouwhuijsen

MPC

MPC VFX Supervisor: Michael Aveling

MPC 3D Lead: Jessie Amadio

MPC Asset Artists: Abhinandan Madhu, Shashi Kumar S

MPC Colourist: Jean-Clément Soret

MPC Producer: Thomas Cole

Colour Executive Producer: Ellora Chowdhury

MPC Line Producer: Salil Thapa

Genres: Visual VFX, People, Fashion & Beauty, Luxury, Dialogue

Categories: Clothing and Fashion, Designer

MPC Amsterdam, Wed, 26 Feb 2020 10:37:16 GMT