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Buzz Bingo Helps Spread Festive Cheer with 'Get Ready to Win' Campaign

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New campaign from MSQ encourages online bingo players to practice celebrating as £1m worth of prizes are up for grabs

Buzz Bingo Helps Spread Festive Cheer with 'Get Ready to Win' Campaign

Buzz Bingo, the UK’s largest retail Bingo operator with a dedicated digital offering BuzzBingo.com, has released its latest advertising campaign encouraging people to share their ‘win face’ as it announces £1million worth of prizes can be won throughout the festive season as part of its Christmas Giveaway game.

Created by MSQ, the campaign focusses on promoting Buzz Bingo’s new Winter Spinner game - free to play once a day - and guarantees a prize for each player. With over a million pounds worth of prizes to be given away over the Christmas period, Buzz Bingo tasked MSQ to create a distinctive campaign to let the British public know that everyone’s a winner with Buzz Bingo.

The ‘Get Ready To Win’ campaign gives a voyeuristic glimpse into those private moments where people are practising their best #WinFace.

Created by Rob Bovington and Stephen Webley at The Gate, and directed by Jamie Maule-Ffinch at Bravespark, the campaign will run across across TV, radio, and social from 9th November 2020. The Gate is handling the creative for the campaign, with media planning & buying led by Walk-In Media.

Harry Lang, marketing director, Buzz Bingo, said: "We’re really excited to be launching this wonderfully fun and light-hearted campaign. As the ‘Christmas Spinner’ game is free to play and our players can get involved every day, we wanted to encourage our customers to ‘Get Ready to Win’ by practicing their ‘Win Face’. The ad really brings to life the anticipation of winning and excitement of playing at Buzz Bingo.”

CEO, MSQ’s The Gate, added: “We’re thrilled to work with Buzz Bingo on this campaign. Everyone being a winner with Buzz Bingo is something to be celebrated and we hope our cheeky campaign brings a smile to many over this festive period.”

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Client

Client: Buzz Bingo

Marketing Director: Harry Lang

Head of Brand Communications: Mark Fletcher

Digital Campaign Manager: Laura Adams

Agency

CREATIVE AGENCY: The Gate London (MSQ)

EXECUTIVE CREATIVE DIRECTOR: Lucas Peon

CREATIVES: Rob Bovington, Stephen Webley

ACCOUNT DIRECTOR: Sam Dempsey

ACCOUNT MANAGER: Georgia Phillips

CHIEF STRATEGY OFFICER: Kit Altin

STRATEGY DIRECTOR: Amanda Jones

Media agency

MEDIA AGENCY: Walk-In Media (MSQ)

HEAD OF PLANNING: Kelly Church

ACCOUNT PLANNING DIRECTOR: Gaby Lewis

HEAD OF AV: Marika Hemming

Production

PRODUCTION COMPANY: Bravespark

DIRECTOR: Jamie Maule-Ffinch

PRODUCER: Mike Facey

PRODUCTION MANAGER: Alex Flowers

PRODUCTION ASSISTANT: Adam Merridan

RUNNER: Joe Steptoe

1ST AD: Kerry green

DOP: Dominic Bartels

1ST AC: Chris Starkey

2ND AC: Rachel Wood

GAFFER: Salvador Gomez-Lopez

SPARK: Charlie Lodge

ART DIRECTOR: Bobby Nicholls

ART ASSISTANT: Sarah Asmail

WARDROBE: Neeraj Mirage

HAIR & MAKE UP: Rebecca Mattsson

SOUND RECORDIST: Soroosh Gholampur

PLAYBACK: Stephen lee

EDITOR: Derran Hufford (Bravespark)

ANIMATION: Ritzy animation

COLOUR: Jack McGinty (Cheat)

AUDIO POST PRODUCTION: Jungle

MALE LEAD: Liam Bewelly - Byrons Management

FEMALE LEAD: Beth mullen - Stevenson Withers

FEMALE LEAD 2: Madeleine Klein

Genres: Comedy

Categories: Gaming, Sports and Leisure

MSQ Partners, Thu, 12 Nov 2020 10:42:08 GMT