Buzz Bingo tasked award-winning Creative Agency isobel to create a fresh campaign. Playing together and having fun are key focus points for the Buzz brand, who want to ensure their customers get the most out of their bingo playing experience.
Paul Houlding, Founder and Creative Executive at isobel said: “Buzz customers’ enjoyment of the game and their appetite for fun is contagious, and we want to convey that properly. This campaign was a beast of a challenge. We have worked on a number of gambling brands but Buzz we felt was so different.”
Amanda Howard, Marketing Director at Buzz Bingo said: “We chose the name ‘Buzz’ Bingo because it’s part of our DNA. Our players and colleagues feel it sums up their experience of being part of our family. We’re focusing on our players and providing them with somewhere they can go to have fun and feel part of a community, no matter who they are or where they’re from.
As the largest retail bingo operator in Britain, rebranding 103 clubs from Gala Leisure to Buzz Bingo was no small feat, and has been the product of 12 months of hard graft and a £40 million investment into Buzz Bingo’s clubs and online platform.
The campaign will burst onto TV, Digital and Social Media from 12th October 2018 until the end of the year, supported by a full rebrand in-club and online.