Buymie Delivers Refreshingly Honest Radio Campaign for Its Online Services

Independent creative agency The Public House has launched a new UK and Irish radio advertising campaign for the online grocery delivery service Buymie.eu. Buymie delivers your full weekly shop in as little as an hour. Unlike their competitors, they are refreshingly honest about the way they tell people about the app.

The creative approach helps people imagine the feeling you get when you order online and get a personal shopper delivering you your weekly shop in as little as one hour, rather than waiting weeks for a delivery slot or caving into an expensive takeaway.

The campaign consists of two 30” radio spots, developed to drive awareness for the service, as well as capturing the mood of post-lockdown consumer attitude towards braving the supermarket.

Devan Hughes, founder and CEO of Buymie.eu said: “Buymie is Ireland's leading same-day grocery delivery service. Our customers don’t want the hassle of going grocery shopping, especially with the added concerns of Covid-19, they also want to know that their Buymie personal shopper is focussing on picking the best quality products that they can find. We are delighted with the new radio campaign which brings these benefits to life in an authentic way.”

Commenting on the campaign, Colin Hart, creative director and agency founder, The Public House, said: “We’ve been watching Buymie for years now and are proud to be working with a company aligned with us in both innovation and ambition. This campaign simply explains the premise of what Buymie is all about, with a bit of drama added in to give them all the personality they deserve.”

The campaign for The Public House continues a successful year with the growing independent creative agency’s clients including Jameson and EPIC: The Irish Emigration Museum, FBD and Paddy Power. The agency is known for its strategic rigour and creative edge that delivers for its clients, with a principle that ‘Boring Doesn’t Sell’.