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Butterball Presents ‘Meet the Turketarians’ in Y&R Chicago’s Latest Campaign

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New campaign introduces a turkey-obsessed couple

Butterball Presents ‘Meet the Turketarians’ in Y&R Chicago’s Latest Campaign

Butterball has launched their latest advertising initiative called “Meet the Turketarians” that introduces a turkey-obsessed couple, Wendy and Bruce, whose love extends beyond Butterball’s popular Whole Turkey, to also include their Every Day and Deli brands. 

Traditionally, Butterball has always had strong brand recognition, often being synonymous with Thanksgiving or Holiday Whole Turkey. So two years ago, Butterball set out to drive awareness and ultimately increase purchase of their every-day product line, including Butterball’s Turkey Burgers, Bacon and Sausage. The opportunity came out of research that showed consumers were not actively seeking out a brand of choice when it came to shopping for protein at the grocery. So, Butterball wanted to give them a reason to do so, by leveraging the Butterball brand name and helping to lead a movement of turkey as the modern protein with every day possibilities that families will love.

Created by Y&R Chicago, this fully integrated campaign directed by A-list comedic director Martin Granger, uses two up-and-coming Improv artists Carrie Barrett and Chris Mars. It is running across multiple platforms including online video, social, TV, print,radio, OOH and digital display. 


 

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Edit Company: Cutters

Editor: Grant Gustafson

Producer: Heather Richardson

Production Company

Director: Martin Granger

Executive Producer: Robert Fernandez

Head of Production: Paula Benson

Producer: Heidi Soltesz

Production Company: Moxie

Production Manager: Jodi Fisher

Creative Agency

Account Executive: Hannah Daly

Account Supervisor: Jenny Rake

Creative Agency: Y&R Chicago

Director of Integrated Production: Brian Smego

Executive Creative Director: Pam Mufson, Jeremy Smallwood

Group Account Directors: Juliet Moffat

President: John Fraser

Associate Creative Director: Mark Hohenschau, Michele Underwood

VMLY&R North America, Mon, 20 Jun 2016 15:44:19 GMT