Butlin’s Appoints Leo Burnett to Reposition the Iconic Family Seaside Break Brand

Leo Burnett has won Butlin’s creative account after a competitive pitch.

The agency’s task is to drive consideration of the brand by getting families excited about just how much Butlin’s and a break at the Great British seaside has to offer.

This coincides with a continuous investment plan from Butlin’s, which has been designed to enhance the quality of the guest experience across every dimension, from accommodation to food to entertainment.

Publicis Groupe agencies Digitas and MSL will support with CRM and PR retrospectively.

Jackie Martin, Sales & Marketing Director at Butlin’s, said: “Butlin’s is a national treasure that has been at the forefront of British seaside holidays and short breaks for more than 80 years. We are looking forward to working with Leo Burnett as we seek to share with the nation how a Butlin’s break can deliver happy memories for families in 2019 and beyond, just as we have since 1936.”

CEO, Gareth Collins from Leo Burnett said: “Butlin’s is an iconic British brand that is full of potential. We look forward to working with Jackie and her team to unlock that potential.”