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Butler, Shine, Stern & Partners Elevates Sinan Dagli to Executive Creative Director



Sinan steps up to shape the future of the creative department as part of the agency’s executive leadership team

Butler, Shine, Stern & Partners Elevates Sinan Dagli to Executive Creative Director

Full-service advertising agency Butler, Shine, Stern and Partners (BSSP) has announced the promotion of Sinan Dagli from group creative director to executive creative director, effective immediately. In his new position, he will continue to lead the agency’s creative teams and shape creative output. He’ll also be working directly with executive leadership to bring his diverse voice and perspective to help guide the continued evolution of the agency. Sinan will report to creative chairman, John Butler and CEO, Tracey Faux-Pattani.

Sinan has been with BSSP for 12 years and in that time has become a fixture of the agency’s creative department. Working his way up from the digital studio to group creative director, a post he’s held since March 2020, Sinan has contributed to BSSP’s most noteworthy work over the last decade. He’s spearheaded launches for the popular NBA2K franchise, created the 'Defy Labels' campaign for MINI for Super Bowl 50 and led the agency initiative #FauciArt. In the last year, he’s shepherded award-winning work for ESPN, the popular 'One App, One Tap' campaign, and helped Blue Shield of California tackle the vaccine debate and gender bias in healthcare with provoking campaigns like the new 'Hear Me' work featuring Venus Williams. He’s helped the agency grow its business with ESPN and land important new business from Amazon Web Service's NFL integration and global gaming company, Activision/Blizzard.

“Sinan is a homegrown success story. He started in the digital studio and has moved up through the ranks, understanding every facet of our business along the way. In many ways, he is the soul of BSSP,” said John Butler, creative chairman at BSSP. “He's respected by his peers as well as his clients, and he possesses the ability to not only craft beautiful, strategically sound work, but has an acute mind for business, as well. We couldn't be prouder of him; excited to see him continue to grow as a leader.” 

“Sinan is best-in-class. His creative chops, attention to detail, and “never- settle” attitude has catapulted our advertising forward. The work he’s done for us is bold and is driving significant growth for our brand,” said client partner, Peter Mulally, director, brand marketing at ESPN.

Over the course of his career, Sinan’s work has been recognized at The One Show, Art Directors Club, The Clios, Communication Arts, Effies, Graphis, Addys, 4A’s, and AAF. Sinan has been chosen as one of Adweek's Top 100 Creatives and by MediaCat (Turkey’s AdAge) as one of top 50 creatives.

“In the last 12 years, from joining BSSP as a junior designer in the digital studio to today, I've been blessed to work with extraordinary clients and learn from all the great thinkers, leaders, and makers of BSSP. I'm honoured for this opportunity and humbled by the trust John, Greg, and Tracey have instilled in me. We have all the ingredients for a bright future -- our great partner clients, world-class team, and a ton of positive momentum,” commented Sinan.

This promotion comes on heels of several new hires across the agency as BSSP looks to strengthen its bench of creative and cross-disciplinary talent. Most recently, the agency welcomed award-winning Ricardo Gurgel as its newest Associate Creative Director to work across Blue Shield of California and New Business efforts. An agency vet who worked for global agencies like Africa and RPA, Ricardo created the Cannes Gold and Grand Clio winning campaign 'Imaginary Friend Society' for Pediatric Brain Tumour Foundation, in addition to notable work for Honda, Unicef, FX, P&G and TiKTok.

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DiGennaro Communications, Mon, 01 Nov 2021 09:55:06 GMT