Bush and Deutsch Celebrate American Dad's for Father's Day

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Campaign will see dad's nominated for a special Father's Day treat courtesy of the beer maker
Bush and Deutsch Celebrate American Dad's for Father's Day

This year, Busch is helping Dads across America get the gift they really want for Father’s Day… the gift of beer.

Busch will no longer stand idly by as hard-working, loyal dads are inundated with the bad, the weird and the unwanted sorta-sentimental-but-mostly-last-minute gifts. No more patterned socks. No more ugly ties. No more goofy hats or Car Magazine. All Dad wants for Father’s Day is an ice-cold beer with you, and Busch is helping to spread the word. 

Meet Joe Gray: father of three and resident of Cherry Valley, NY (population: 1,200). While he appreciates the effort his family goes to each year for Father’s Day, all he REALLY wants is to crack open his favourite ice-cold beer and relax… so Busch lobbied and campaigned in Cherry Valley to make sure that is EXACTLY what happened.



We outfitted buildings, store-fronts and streets with signs to remind Joe Gray’s family to do their dad right this year and get that guy some Busch. 

Sr. Director Value Brands at Anheuser-Busch, Daniel Blake said: “Joe embodies everything Busch stands for; he’s loyal, hard-working and dedicated to his family. Fathers like Joe deserve the best possible gift on their special day – we just wanted to point his family in the right direction so that they could show Joe how much he means to them.” 

Mr. Gray said: “Sure, I love beer. Thanks Busch.”

“The whole town rallying around Joe getting his Father’s Day wish was amazing to see and the look on his wife’s face after seeing Main Street says it all,” said Dan Kelleher, Chief Creative Officer at Deutsch NY.

Busch wants to give the gift of beer to MORE dads than just Joe – consumers can nominate their dad this Father’s Day for a chance to receive a truly special treat from Busch. All they have to do is share the video of Joe between June 12 - June 17 with the hashtag #BuschFathersDay, and Busch will pay a surprise visit to one lucky dad later this year!

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Client

Advertiser: Bush

Brand Manager: Chelsea Phillips

Director: Daniel Blake (US Value Brands)

Post Production / VFX

Colourist: Juan Guzman

Sound

Audio Mix: Miliken Gardner

Creative Agency

Creative Agency: Deutsch (NY)

Producer: Lauren Pfahler

Executive Creative Director: Jeff Vinick

Chief Creative Officer: Dan Kelleher

Integrated Group Director: Stacy Schwartz (Business Affairs)

Chief Strategy Officer: Matt Baker

Director of Integrated Production: Joe Calabrese

Account Supervisor: Madalyn McLane

Planning Director: Andrew Quay

Senior Strategist: Rachel Gruber

Assistant Account Executive: Taylor Jerome

Director of Integrated Production Business Affairs: Maria Taris

Senior Business Affairs Manager: Dawn Doumeng

Production Company

Production Company: Steelhead

Executive Producer: Jeff Morgan

Director: Joe Pernice and Jeff Morgan

DOP: Thomas Petersen

Music

Sound Engineer: Juan Guzman (Mix)

Artist: Charles Humenry, Adam Miele, and Dan Kuby

Original Composition: Pulse Music

Music Producer: Sam Addy

Executive Producer: Dan Kuby, Jeff Morgan

Audio Post Production: Steelhead

Offline

Edit Company: Steelhead

Editor: Juan Guzman

Producer: Samantha Addy

Executive Producer: Jeff Morgan

Genres: Storytelling

Categories: Beers, Alcoholic Beverages

Deutsch NY, 2 years ago