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Burger King's New Campaign Bets on Onion-Free Kisses

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Burger King is taking onions off the menu this Friday to celebrate International Kissing Day in new campaign by LOLA MullenLowe

Burger King's New Campaign Bets on Onion-Free Kisses

Burger King once again reveals its transgressive nature, this time with an activation that will awaken passion ... and kisses.

To celebrate International Kissing Day, which takes place on April 13th, the brand has decided to remove fresh onions from their menus, ensuring that on such a special day the only thing that lingers are kisses, and not the taste of onion.

Burger King serves fresh onions, cut daily in each restaurant, to enhance the flavor of its burgers and satisfy onion lovers. However, when it comes to kissing, the taste of onions is not recommended.

People who dare to go to a Burger King restaurant on April 13th and ask for their Whopper or Big King value menu, will be surprised at first bite: all the fresh onion will be gone. In addition, the brand will also stop selling its emblematic onion rings for the day.

"These kinds of initiatives are what makes Burger King a brand that doesn’t leave you indifferent, but we are also daring and authentic, and always close to our consumers, who we love to surprise and, on this occasion, make them laugh," says Bianca Shen, Marketing Director of Burger King for Spain and Portugal.

Burger King created this funny video to explain the activation.

The campaign is called 'Onion Blackout' and includes OOH, digital and POS.

In Spain, there are more than 750 BURGER KING restaurants with around 18,000 employees. Spain is the first country in Europe where the company was established. In 1975, they opened the first restaurant in the popular Plaza de los Cubos in Madrid and became the first fast food chain (QSR) of its kind to open here.

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Brand: Burger King

Clients: Bianca Shen

Post Production / VFX

Post Production Company: DeSeif

Production Company

Production Company: DeSeif

Director: Luc Knowles

Executive Producer: Federico Calderón

DOP: Álvaro Sanz

Editor: Manuel Gavilan

Creative Agency

Creative Agency: LOLA MullenLowe

Chief Creative Officer: Chacho Puebla

Executive Creative Director: Pancho Cassis

Copywriter: Álvaro Palma

Art Director: Pedro Sattin

Lead Community Manager: Alex Sánchez

Head of PR: Sarah Okrent

Account Executive: Adriana Gonzalez Cid

Strategic Planner: Marcelle Santos

Agency Producer: Diego Baltazar

LOLA MullenLowe, Thu, 12 Apr 2018 13:23:02 GMT