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Burger King's Blank Whopper Raises Public Awareness Campaign of Blank Ballot

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Burger consisting of just onion and mayo baffles customers to mirror the lack of political substance some voters find in the country's politic

Burger King's Blank Whopper Raises Public Awareness Campaign of Blank Ballot

Brazilian voters are going to the polls on Sunday in the first round of the presidential election. In an attempt to raise awareness of the importance of an informed voting decision (In Brazil where voting is mandatory), BURGER KING launches an irreverent, disruptive campaign: the Blank Whopper. Can you imagine getting a sandwich with just onions and mayo, or just pickles, or with no bread at all?

This is a Whopper chosen by someone else – and what customers got after answering their intent to vote Blank in the next presidential election. To stress the effects of the decision, the package spells out the message: “choosing the blank ballot is waiving your right to choose; and when you let someone choose for you, you can’t complain about the results.

“We wanted to show that casting a blank ballot is not as great as it sounds. Each and every one of us deserves their country their way– and an informed voting decision is the first step in that direction”, says Rafael Donato, creative VP for DAVID SP.

Please note that Burger King does not support any candidate nor any party and that this promotion is not part of any election campaign.

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Sound Production: Jamute

Creative Agency

Creative Agency: DAVID SP

Copywriter: Maicon Silveira, Mayara Ribeiro e Lucas Vigliar

Art Director: Paulo Damasceno e Thiago Ferreira

Producer: Fabiano Beraldo, Fernanda Peixoto, Brunno Cunha, Gustavo Viola

Managing Director: Sylvia Panico

Account Management: Carolina Vieira, Rafael Giorgino, Juliana Chediac, Roberta Magalhães, Martina Adati

Creative VP: Rafael Donato

Social Media: Lucas Patrício

Planning: Fabiano Beraldo, Fernanda Peixoto, Brunno Cunha, Gustavo Viola


Edit Company: The End

Editor: Leon Mosditchian

Production Company

Production Company: Delicatessen Filmes

Director: Décio Matos Jr.


Advertiser: Burger King Brasil

Genres: People

Categories: Retail and Restaurants , Fast food, Thu, 04 Oct 2018 09:51:15 GMT