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Burger King Wants You to Order from McDonald’s

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Campaign by Buzzman shows solidarity with other restaurants while France’s second lockdown poses a threat to their industry
Burger King Wants You to Order from McDonald’s
“Order from McDonald’s”. This is the surprising but united message that Burger King France decided to launch yesterday to show its support to the (fast or not) food service industry, highly impacted by the second lockdown that was established in France last week.

While Burger King has a long tradition of good-humoured jokes at the expense of its biggest competitors, the message makes it clear that in a time when the hospitality industry is facing existential threats, a more collegiate, supportive tone is more relevant.

The print campaign was published in two of the biggest newspapers in France (L’Équipe and Le Journal du Dimanche) at the weekend and posted on the brand’s social networks.

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Marketing Director: Alexandre Simon

Product Marketing Officer: Carole Rousseau

Communication, Public Relations and CSR Director: Muriel Reyss


President and Executive Creative Director: Georges Mohammed-Chérif

Vice – President: Thomas Granger

Managing Director: Julien Levilain

Art Director: Philippe Boucheron

Copywriter: Patrice Lucet

Art Director Assistant: Mona Saleh

Head of Account: Loïc Coelho

Account Executive: Fany Maupou

Head of Social Media: Julien Scaglione

Social Media Consultant: Félix Brunot

Social Media Consultant: Arnaud Cherbonnier

Head of PR & Communication: Amélie Juillet

PR & Communication Manager: Paul Renaudineau

Categories: Fast food, Retail and Restaurants, Mon, 02 Nov 2020 17:33:35 GMT