Burger King Wants You to Order from McDonald’s
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Campaign by Buzzman shows solidarity with other restaurants while France’s second lockdown poses a threat to their industry
“Order from McDonald’s”. This is the surprising but united message that Burger King France decided to launch yesterday to show its support to the (fast or not) food service industry, highly impacted by the second lockdown that was established in France last week.
While Burger King has a long tradition of good-humoured jokes at the expense of its biggest competitors, the message makes it clear that in a time when the hospitality industry is facing existential threats, a more collegiate, supportive tone is more relevant.
The print campaign was published in two of the biggest newspapers in France (L’Équipe and Le Journal du Dimanche) at the weekend and posted on the brand’s social networks.
BURGER KING FRANCE CREDITS
Marketing Director: Alexandre Simon
Product Marketing Officer: Carole Rousseau
Communication, Public Relations and CSR Director: Muriel Reyss
President and Executive Creative Director: Georges Mohammed-Chérif
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Art Director: Philippe Boucheron
Copywriter: Patrice Lucet
Art Director Assistant: Mona Saleh
Head of Account: Loïc Coelho
Account Executive: Fany Maupou
Head of Social Media: Julien Scaglione
Social Media Consultant: Félix Brunot
Social Media Consultant: Arnaud Cherbonnier
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
Categories: Fast food, Retail and Restaurants lbbonline.com, Mon, 02 Nov 2020 17:33:35 GMT