We could probably report some interesting data about how 5 out of 5 people are terrified of clowns and coulrophobia is on the rise, but the only proof we need are the tears of innocent children whose birthdays have been ruined by clowns. Our children deserve better and Burger King wants to help you celebrate their birthdays in a clown-free, tear-free zone.

“Birthdays Should be Happy” is a cheeky new outdoor campaign by Burger King devised by LOLA MullenLowe to advise parents and relatives everywhere to make the right decision when choosing a party location. It’s much better to see your child smiling with a King Jr. meal in their hands, than crying on their special day. 

The campaign picks up on the same sentiment LOLA MullenLowe tapped into for Halloween (or Scary Clown Night) in 2017, when Burger King offered free Whopper sandwiches to anyone who came dressed as a clown. Because clowns are scary.

Most Burger King restaurants offer birthday parties and although each restaurant is different, you can always count on fun for children and that delicious flame-grilled taste in a happy, clown-free environment.