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Burger King Wants to Save Your Kid’s Birthday from the Trauma of Clowns

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Editors' Choice: LOLA MullenLowe’s campaign makes more allusions to the creepiness of BK’s biggest competitor’s mascot

Burger King Wants to Save Your Kid’s Birthday from the Trauma of Clowns
We could probably report some interesting data about how 5 out of 5 people are terrified of clowns and coulrophobia is on the rise, but the only proof we need are the tears of innocent children whose birthdays have been ruined by clowns. Our children deserve better and Burger King wants to help you celebrate their birthdays in a clown-free, tear-free zone.

“Birthdays Should be Happy” is a cheeky new outdoor campaign by Burger King devised by LOLA MullenLowe to advise parents and relatives everywhere to make the right decision when choosing a party location. It’s much better to see your child smiling with a King Jr. meal in their hands, than crying on their special day. 

The campaign picks up on the same sentiment LOLA MullenLowe tapped into for Halloween (or Scary Clown Night) in 2017, when Burger King offered free Whopper sandwiches to anyone who came dressed as a clown. Because clowns are scary.

Most Burger King restaurants offer birthday parties and although each restaurant is different, you can always count on fun for children and that delicious flame-grilled taste in a happy, clown-free environment. 

To book your party simply speak to a manager by phone or at the counter of your favourite participating Burger King restaurant for options. The availability of birthday party programs varies by market and not all restaurants offer this service.

"Burger King knows that birthdays are a very big deal for kids and we believe they should be fun and clown-free,” says Marcelo Pascoa, head of global marketing for Burger King. “We prefer to be on the good side of children’s memories not the scary ones, like the traumatised kids in these ads.” 
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Client

Advertiser: Burger King

Clients: Fernando Machado, Marcelo Pascoa, Rogelio Magaña

Creative Agency

Creative Agency: LOLA MullenLowe

Chief Creative Officer: Chacho Puebla

Executive Creative Director: Tomás Ostiglia, Pancho Cassis

Creative Director: André Toledo, Saulo Rocha

Copywriter: Luis Giraldo

Art Director: Felipe Antonioli

Strategist: Marcelle Santos

Producer: Felipe Calviño, Diego Baltazar

Head of Art: Fabio Brigido

Head of Innovation: Fred Bosch

Managing Director: Tom Elliston

Global Account Director: Carlos Solchaga

Account Supervisor: Adriana Gonzalez Cid

Head of Communications Strategy: Sarah Okrent

Genres: People

Categories: Food, Convenience

LOLA MullenLowe, Tue, 07 May 2019 11:47:48 GMT