Burger King Wants to Save Your Kid’s Birthday from the Trauma of Clowns
Editors' Choice: LOLA MullenLowe’s campaign makes more allusions to the creepiness of BK’s biggest competitor’s mascot
We could probably report some interesting data about how 5 out of 5 people are terrified of clowns and coulrophobia is on the rise, but the only proof we need are the tears of innocent children whose birthdays have been ruined by clowns. Our children deserve better and Burger King wants to help you celebrate their birthdays in a clown-free, tear-free zone.
“Birthdays Should be Happy” is a cheeky new outdoor campaign by Burger King devised by LOLA MullenLowe to advise parents and relatives everywhere to make the right decision when choosing a party location. It’s much better to see your child smiling with a King Jr. meal in their hands, than crying on their special day.
The campaign picks up on the same sentiment LOLA MullenLowe tapped into for Halloween (or Scary Clown Night
) in 2017, when Burger King offered free Whopper sandwiches to anyone who came dressed as a clown. Because clowns are scary.
Most Burger King restaurants offer birthday parties and although each restaurant is different, you can always count on fun for children and that delicious flame-grilled taste in a happy, clown-free environment.
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To book your party simply speak to a manager by phone or at the counter of your favourite participating Burger King restaurant for options. The availability of birthday party programs varies by market and not all restaurants offer this service.
"Burger King knows that birthdays are a very big deal for kids and we believe they should be fun and clown-free,” says Marcelo Pascoa, head of global marketing for Burger King. “We prefer to be on the good side of children’s memories not the scary ones, like the traumatised kids in these ads.”
Advertiser: Burger King
Clients: Fernando Machado, Marcelo Pascoa, Rogelio Magaña
Creative Agency: LOLA MullenLowe
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Tomás Ostiglia, Pancho Cassis
Creative Director: André Toledo, Saulo Rocha
Copywriter: Luis Giraldo
Art Director: Felipe Antonioli
Strategist: Marcelle Santos
Producer: Felipe Calviño, Diego Baltazar
Head of Art: Fabio Brigido
Head of Innovation: Fred Bosch
Managing Director: Tom Elliston
Global Account Director: Carlos Solchaga
Account Supervisor: Adriana Gonzalez Cid
Head of Communications Strategy: Sarah Okrent
Categories: Food, ConvenienceLOLA MullenLowe, Tue, 07 May 2019 11:47:48 GMT