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Burger King Unveils Newest Culinary Creation, Triggering Great Debate

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The Sourdough King launched with help from Mullenlowe Boston and PS260

Burger King Unveils Newest Culinary Creation, Triggering Great Debate
Burger King has unveiled its newest culinary creation, the Sourdough King...but does the bread classify it as a "burger" or a "sandwich"? The latest ad from MullenLowe U.S.(Boston), cut by P.S. 260 editor, JJ Lask, raises this philosophical food question in a heated debate - no literally, a podium style debate in the restaurant! The creative was devised by Mullenlowe Boston, while Greenpoint Pictures produced, and Billy Rainey directed. MPC LA did the post and Eleven Sound  the sound as the whole team brought an important foodie conundrum to the masses.
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Brand: Burger King

Post Production / VFX

Colourist: MPC LA

Creative Agency

Creative Agency: Mullenlowe Boston

Copywriter: Evan Maranca

Art Director: Pier Madonia

Producer: Vera Everson

Executive Creative Director: Tim Vaccarino, David Weist

Chief Creative Officer: Mark Wenneker

Production Company

Production Company: Greenpoint Pictures

Director: Billy Rainey


Music Company: Eleven Sound


Edit Company: PS260

Editor: JJ Lask

Edit Assistant: Tyler Hurst

Producer: Carol Dunn

Genres: People

Categories: Retail and Restaurants , Fast food

PS260, Sun, 01 Apr 2018 14:41:14 GMT