Burger King and McDonald’s are at it again. Burger King Finland places outdoor ads outside its competitors restaurants promising free delivery – if you set your order’s pickup location to a McDonald’s restaurant.
“Nearly every district in Helsinki has a McDonald’s restaurant. Sadly Burger King is not quite as common. We feel for the Whopper-less city dwellers of these regions. We know how it feels like to yearn for the taste of our juicy flame-grilled burgers. But lucky for them, there’s an easy fix”, says Kaisa Kasila, brand manager of Burger King.
Burger King turns local McDonald’s into their delivery hot-spots. Helsinkians can order out Burger King and pick up their order from their nearest McDonald’s restaurants free of charge from June 29th to July 1st.
A local food delivery and takeout app Wolt (similar to UberEats) is in with the prank.
Burger King and McDonald’s have created a global prank war. Earlier this year in Scandinavia Burger King made 'The Moldy Whopper” – a small jab at McDonald’s. The experiment wasn’t tasty, but more of a unique way to show how the classic burger is free of artificial preservatives.
And of course Burger King has form for sending its customers into enemy territory, as it demonstrated in the US with the Whopper Detour