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Burger King Takes a Stab at Net Neutrality Repeal in Brilliant New Stunt

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Latest film from DAVID Miami serves up a cheeky metaphor explaining the controversial topic

Burger King Takes a Stab at Net Neutrality Repeal in Brilliant New Stunt

Following on from its poignant anti-bullying film from last year, Burger King has launched its latest in-store stunt - this time taking on the controversial Net Neutrality repeal in the US. 

Created by DAVID Miami and directed by Kris Belman, 'Whopper Neutrality' brilliantly explains the somewhat complicated subject in a way that's easy to comprehend. Watch below as real customers get up in arms about being charged more for the same Whopper, at an expedited service. 

Fernando Machado, Burger King’s global chief marketing officer, commented: “We believe the internet should be like Burger King restaurants, a place that doesn’t prioritise and welcomes everyone. That is why we created this experiment, to call attention to the potential effects of net neutrality.”



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Production Company

Director: Kris Belman

Executive Producer: David Richards

Head of Production: Mamta Trivedi

Producer: Peter Slowey

Production Company: Here Be Dragons

Post Production / VFX

Colour EP: Thatcher Peterson

Colourist: Matt Osborne

Flame Artists: Shinya Sato

Colour Producer: Diane Valera

Creative Agency

Account Supervisor: Diandra Garcia, Jenny Gobel

Art Director: Jean Zamparogno

Business Affairs Manager: Barbara Karalis

Chief Creative Officer: Anselmo Ramos

Copywriter: Fernando Pellizzaro

Creative Agency: DAVID Miami

Director of Strategy: Jon Carlaw

Head of Account Management: Paulo Fogaça

Producer: Carlos Torres Sr.

Senior Account Director: Carmen Rodriguez

Senior Planner: Matias Candia

Associate Creative Director: Ricardo Casal, Juan Javier Peña Plaza

Head of Production: Veronica Beach

Music

Audio Post Production: Beacon Street Studios

Executive Producer: Adrea Lavezzoli

Sound Mix: Amber Tisue

Offline

Edit Company: Cosmo Street

Editor: Hugo Jordan

Executive Producer: Yvette Cobarrubias-­Sears

Producer: Idalia Deshon

Client

Advertiser: Burger King

Categories: Fast food, Retail and Restaurants

lbbonline.com, Thu, 25 Jan 2018 10:16:50 GMT