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Burger King Spain’s Most Popular Campaign Happened This Summer… on Myspace

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LOLA MullenLowe Madrid take customers back in time in search of Chicken Fries

Burger King Spain’s Most Popular Campaign Happened This Summer… on Myspace
Chicken Fries are one of Burger King´s most beloved and iconic products from the 2000s and, thanks to a campaign by LOLA MullenLowe Madrid, they are back on the menu in Spain for first time in 12 years. They brand is also back on Myspace, the most popular social network of the 2000s. 
 
To celebrate their triumphant return, Burger King took customers back to the era of 8-bit and flip-phones and opened a profile on MySpace, while closing their Facebook page for a full week this summer.

Content fresh from the 2000s led users on a journey where they could win free Chicken Fries and take trip back in time.


 
Check out the Burger King Spain Myspace page here.
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Client

Brand: Burger King

Creative Agency

Creative Agency: LOLA MullenLowe

Chief Creative Officer: Chacho Puebla

Executive Creative Director: Pancho Cassis

Head of Art: Fabio Brigido

Innovation Director: Fred Bosch

Creative Supervisor: Saulo Rocha, André Toledo

Copywriter: André Toledo

Art Director: Saulo Rocha

Designer: Rocío Meseguer, Aída Pozuelo, Isabel Rey

Account Supervisor: Laura Gerpe

Strategic Planner: Marcelle Santos

Social: Alex Sánchez

Producer: Florencia Caputo, Sebastián Arce

PR: Sarah Okrent

Categories: Fast food, Retail and Restaurants

LOLA MullenLowe, Thu, 14 Sep 2017 13:39:25 GMT