Burger King Spain’s Most Popular Campaign Happened This Summer… on Myspace
LOLA MullenLowe Madrid take customers back in time in search of Chicken Fries
Chicken Fries are one of Burger King´s most beloved and iconic products from the 2000s and, thanks to a campaign by LOLA MullenLowe Madrid, they are back on the menu in Spain for first time in 12 years. They brand is also back on Myspace, the most popular social network of the 2000s.
To celebrate their triumphant return, Burger King took customers back to the era of 8-bit and flip-phones and opened a profile on MySpace, while closing their Facebook page for a full week this summer.
Content fresh from the 2000s led users on a journey where they could win free Chicken Fries and take trip back in time.
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Check out the Burger King Spain Myspace page here
Creative Agency: LOLA MullenLowe
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Pancho Cassis
Head of Art: Fabio Brigido
Innovation Director: Fred Bosch
Creative Supervisor: Saulo Rocha, André Toledo
Copywriter: André Toledo
Art Director: Saulo Rocha
Designer: Rocío Meseguer, Aída Pozuelo, Isabel Rey
Account Supervisor: Laura Gerpe
Strategic Planner: Marcelle Santos
Social: Alex Sánchez
Producer: Florencia Caputo, Sebastián Arce
PR: Sarah Okrent
Categories: Fast food, Retail and Restaurants LOLA MullenLowe, Thu, 14 Sep 2017 13:39:25 GMT