Burger King Says 'Go Whopper or Go Home' to Honour Iconic Meal

This Wednesday 17th April, Burger King UK will be serving up Whoppers, and only Whoppers, as part of a campaign created by BBH. To honour the brand’s iconic flame-grilled burger in all its mouth-watering glory, each restaurant will be hosting a Whopper takeover, taking menu indecision out of customers’ hands and making the choice for them. 

The campaign seeks to encourage burger lovers all over the nation to have a Whopper of a day worthy of indulgence. This means big, it means two hands and a napkin, it means freshly made and it means flame grilled. 

This is the first time that the brand has run a Whopper campaign in the UK in over a decade. The Whopper is Burger King’s pride and joy, and the new campaign from BBH seeks to reignite the nation’s love for the iconic burger - particularly amongst the younger generation. 

The campaign comprises multiple cross-channel activations including a ‘Whopper Mandate’ running in the Metro on the 16th April. Two 20-second films will run on TV and large-scale print and OOH has been shot by Dan Matthews. The campaign will continue across social and in-store, where menu boards will feature only the iconic Whopper.

The TV adverts, directed by Adam & Dave, feature Burger King customers being turned away from Burger King’s own stores when trying to order anything else. Make no mistake, should a customer attempt to order anything other than a Whopper off the menu, they will swiftly be reminded that for one day only the Home of the Whopper has only got one flame grilled British & Irish beef burger for them to wrap their mouths around.

Burger King will also be giving the entire nation free Whoppers on Whopper Day. All people have to do to claim their free Whopper is download the Burger King UK app or order on Deliveroo, and enjoy the King of Burgers.

Katie Evans, marketing director at Burger King UK, said: “We are so excited to treat the nation to our iconic Whopper. The Whopper is Burger King’s pride and joy, and for one day only we think everyone deserves to get involved, tuck in and savour that flame grilled goodness on us. Burger fans have no choice, but in a good way. Hope you understand. After all, Burger King is not called Home of The Cheeseburger!” 

Ian Heartfield, chief creative officer at BBH London, said: “The customer is always right. Unless it’s a Burger King customer ordering something other than a Whopper on April 17th.”