Burger King will receive the Advertiser of the Year award at the 34th edition of El Sol, the Ibero-American Festival of Advertising Communication. It is a very prestigious award that recognises the creative trajectory of an advertiser through the awards won by different agencies that have carried out campaigns for the brand.
This honour is mainly due to the fact that the most awarded campaign in the last edition of the El Sol festival (Bilbao, 2018) was ‘Scary Clown Night’ by LOLA MullenLowe for Burger King. This work - which was seen in 35 countries - added a total of 13 soles (including gold, silver and bronze), along with two Grand Prizes (Integrated Campaigns and Sales Activation) and the Platinum Sun. In addition, LOLA MullenLowe contributed 8 more awards including 5 soles and another Grand Prize for Burger Clan and 3 soles for Stories Ordering (both for Burger King). Ymedia agency also won a Silver Sun for an outdoor campaign which added to other recognitions over the years, from different agencies work for this emblematic advertiser.
Outside of El Sol, the ‘Scary Clown Night’ campaign was also one of the most awarded of the year in other important international competitions. These results have made LOLA MullenLowe worthy of being named in top spot as the "Best of the Best" in Europe in the 2019 WARC results (world ranking of the most award winning campaigns) . In this report Restaurant Brands International, Burger King’s parent Company, also leads the advertisers section.
The 34th edition of El Sol. The Ibero-American Festival of Advertising Communication will turn Madrid into the Ibero-American capital of creativity on June 5, 6 and 7, 2019. The theme of this edition is a new integration and total vision of creativity as a transforming force, not only for advertising communication, but also for business, culture and society.