Partizan USA
Tue, 14 Jul 2020 11:58:11 GMT
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Burger King Launches Reduced Methane Whopper with Michel Gondry Music Video about Cow Farts
The video by the Oscar-winning filmmaker stars an 11-year-old country singer announcing the burger with 33% reduced emissions
2020 might be a weird year so far, but we still didn’t see this coming.
An 11-year-old country singer stars in a garish music video about cow farts and burps, directed by French filmmaking legend Michel Gondry. What a combination of concepts. But if there was one advertiser to combine such a surprising collection of elements, it’s Burger King.
The fast food brand that revolted (and also impressed) the world with its ‘Moldy Whopper’ at the start of the year is raising eyebrows again with the video starring “the biggest little star in country music”, Mason Ramsey, whose biggest claim to fame to date is probably his viral yodelling performance in a Walmart. It’s been created to announce the introduction of the Reduced Methane Whopper - a burger made from the meat of cows that have been raised on a special diet and as a result emit less greenhouse gases.
The bizarre video was created by creative agency We Believers and the Partizan Pictures director to explain the work BK has been doing with scientists to reduce the company’s impact on the climate through greenhouse gases. But it’s all delivered with joy and weirdness, in a mode that fans of Gondry’s music videos will recognise, complementing the song’s cheeky lyrics with bold colours and cartoonish props.
According to the UN, livestock accounts for almost 15% of global greenhouse gas emissions. BK claims that the diet it’s developed with scientists that includes lemongrass means their cows excrete 33% less methane.
Select BK restaurants in Miami, New York, Austin, Portland, Oregon, and Los Angeles will offer Reduced Methane Whoppers while supplies last.
CREDITS
Client: Burger King
Product: BK Cows' Menu
Títle: BK Cows' Menu Music Video
Media: TV and Digital Platforms
On Air Date: July 14, 2020
Length: 2 minutes
Agency: We Believers.
City / Country: New York / USA.
Chief Creative Officer: Gustavo Lauria
Group Creative Director: Santiago Luna Lupo
Head of Art: Diego Grandi
Copywriter: Gustavo Lauria, Santiago Luna Lupo
Art Director: Diego Grandi
Lyrics: Gustavo Lauria, Steve Mudd
Head of Production: Marcia Jaes
Head of Planning: Marco Vega
Head of Client Services: Jose Quijano
Account Supervisor: Juan Cano
Creative Coordinator: Rocio Fernandez Sasso
Production Company: Partizan Entertainment
Director: Michel Gondry
Director of Photography: Shawn Kim
Managing Director |Executive producer: Lisa Tauscher
Head of Production: Kelly Martin
Producer: Raffi Adlan
Production Designer: Maxwell Orgell
1st AD: Andy Coffing
Choreographer: Mandy Moore
Editorial: Final Cut LA
Editor: Jeff Buchannan
2nd Editor: Diego Panich
Post Production: The Mill LA
Creative Director / VFX Supervisor: Glyn Tebbutt
Senior VFX Producer: Erin Hicke
Music & Music Publisher: Pickle Music NY
Composer: Alexis Estiz
Lyrics: Gustavo Lauria, Steve Mudd
Sound Designer: Jacob Bloomfield-Mirsrach, Biijan Sharifi, Dario Calcequi
Executive Producer: Alexis Estiz
Producer: Lia Mitchell, Courtney Jenkins
Performer: Mason Ramsey
Research Team: PhD. Octavio A. Castelán-Ortega, PhD. Ermias Kebreab
Genres: People, Musical
Categories: Fast food, Retail and Restaurants
Partizan USA, Tue, 14 Jul 2020 11:58:11 GMT
