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Burger King Launches Reduced Methane Whopper with Michel Gondry Music Video about Cow Farts

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The video by the Oscar-winning filmmaker stars an 11-year-old country singer announcing the burger with 33% reduced emissions

Burger King Launches Reduced Methane Whopper with Michel Gondry Music Video about Cow Farts
2020 might be a weird year so far, but we still didn’t see this coming.

An 11-year-old country singer stars in a garish music video about cow farts and burps, directed by French filmmaking legend Michel Gondry. What a combination of concepts. But if there was one advertiser to combine such a surprising collection of elements, it’s Burger King.

The fast food brand that revolted (and also impressed) the world with its ‘Moldy Whopper’ at the start of the year is raising eyebrows again with the video starring “the biggest little star in country music”, Mason Ramsey, whose biggest claim to fame to date is probably his viral yodelling performance in a Walmart. It’s been created to announce the introduction of the Reduced Methane Whopper - a burger made from the meat of cows that have been raised on a special diet and as a result emit less greenhouse gases.

The bizarre video was created by creative agency We Believers and the Partizan Pictures director to explain the work BK has been doing with scientists to reduce the company’s impact on the climate through greenhouse gases. But it’s all delivered with joy and weirdness, in a mode that fans of Gondry’s music videos will recognise, complementing the song’s cheeky lyrics with bold colours and cartoonish props.

According to the UN, livestock accounts for almost 15% of global greenhouse gas emissions. BK claims that the diet it’s developed with scientists that includes lemongrass means their cows excrete 33% less methane.

Select BK restaurants in Miami, New York, Austin, Portland, Oregon, and Los Angeles will offer Reduced Methane Whoppers while supplies last.

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Client: Burger King

Product: BK Cows' Menu

Títle: BK Cows' Menu Music Video

Media: TV and Digital Platforms

On Air Date: July 14, 2020

Length: 2 minutes

Agency: We Believers.

City / Country: New York / USA.

Chief Creative Officer: Gustavo Lauria

Group Creative Director: Santiago Luna Lupo

Head of Art: Diego Grandi

Copywriter: Gustavo Lauria, Santiago Luna Lupo

Art Director: Diego Grandi

Lyrics: Gustavo Lauria, Steve Mudd

Head of Production: Marcia Jaes

Head of Planning: Marco Vega

Head of Client Services: Jose Quijano

Account Supervisor: Juan Cano

Creative Coordinator: Rocio Fernandez Sasso

Production Company: Partizan Entertainment

Director: Michel Gondry

Director of Photography: Shawn Kim

Managing Director |Executive producer: Lisa Tauscher

Head of Production: Kelly Martin

Producer: Raffi Adlan

Production Designer: Maxwell Orgell

1st AD: Andy Coffing

Choreographer: Mandy Moore

Editorial: Final Cut LA

Editor: Jeff Buchannan

2nd Editor: Diego Panich

Post Production: The Mill LA

Creative Director / VFX Supervisor: Glyn Tebbutt

Senior VFX Producer: Erin Hicke

Music & Music Publisher: Pickle Music NY

Composer: Alexis Estiz

Lyrics: Gustavo Lauria, Steve Mudd

Sound Designer: Jacob Bloomfield-Mirsrach, Biijan Sharifi, Dario Calcequi

Executive Producer: Alexis Estiz

Producer: Lia Mitchell, Courtney Jenkins

Performer: Mason Ramsey

Research Team: PhD. Octavio A. Castelán-Ortega, PhD. Ermias Kebreab

Genres: People, Musical

Categories: Fast food, Retail and Restaurants

Partizan USA, Tue, 14 Jul 2020 11:58:11 GMT