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Burger King Hid a Big Mac Behind Every Whopper in Its Ads This Year

Creative 877 Add to collection

Every time BBH shot a Whopper for an ad in 2019, there was a smaller McDonald’s burger hiding behind it

Burger King Hid a Big Mac Behind Every Whopper in Its Ads This Year
At the end of 2019, Burger King reveals a Whopper of a Secret. 

What better way to show the nation how big in size the Whopper actually is that by comparing it to its timeless antagonist? That’s why BBH hid a Big Mac behind every UK Whopper ad it’s made in 2019 - yes, no joke, every piece of print, TV and instore - so that everybody can see for themselves. Go back and check all those ads. There is really no need for words. Just eyeballs.

While The Whopper is adored for its size outside the UK, many Brits still do not seem to be aware of how considerably big it actually is. Think about it, Burger King could tell you about the actual size of a Whopper all day long but how do we make sure you come to the realisation yourself? That is why for this campaign BBH needed to set the record straight once and for all and prove to the nation that Whopper means big.

As they were talking to the “disbelief” generation. Those cynical towards news, who don’t fall for appearances and don’t shy away from calling lies out. Those who understand facts but have a hard time believing anything they can’t see for themselves.

Ian Heartfield, chief creative officer of BBH London said: “Placing our competitor's product in our own ads throughout 2019 without anyone knowing has been one of the most fun ideas we have ever executed. It is of course just a good old fashioned product comparison idea, but it's been brought bang up to date by some lateral thinking and rebellious media behaviour. We're loving it."
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Burger King Marketing Director: Katie Evans

Burger King Head of Brand & Communication: Soco Nunez

Burger King Brand Manager: Suzi Hoy


BBH Creative Team: Thomas Devenport and Aubrey O'Connell

BBH Creative Director: Fred Rodwell

BBH Chief Creative Officer: Ian Heartfield

BBH Strategy Director: Saskia Jones

BBH Head of Strategy: Ben Shaw

BBH Account Director: David White

BBH Account Manager: Laura Huber


BBH Producer: Nnena Nwakodo

Production Company: Black Sheep Studios

Designer: Christian Tunstall

Editor: Gus Melton

Director: Korrie Powell

Executive Producer: Sophie Dewey

Producer: Thom Godsill

Post Production: The Mill

Editor/Editing House: Black Sheep Studios

Sound: String and Tins


BBH Head of Digital Production: Richard Atkins

BBH Digital Producer: Margarita Ognjanovic

Designer / Animator: Christian Tunstall, Sam Janar, Adam Crowley

Post Production: The Mill

Animation: Wellcom

Wellcom Producer: Ish Shein


Media agency: Vizeum

Exposure: Ocean Digital Outdoor


PR agency: Frank

Social Media

Social Media agency: Coolr

BBH London, Mon, 23 Dec 2019 11:24:52 GMT