Every time BBH shot a Whopper for an ad in 2019, there was a smaller McDonald’s burger hiding behind it
At the end of 2019, Burger King reveals a Whopper of a Secret.
What better way to show the nation how big in size the Whopper actually is that by comparing it to its timeless antagonist? That’s why BBH hid a Big Mac behind every UK Whopper ad it’s made in 2019 - yes, no joke, every piece of print, TV and instore - so that everybody can see for themselves. Go back and check all those ads. There is really no need for words. Just eyeballs.
While The Whopper is adored for its size outside the UK, many Brits still do not seem to be aware of how considerably big it actually is. Think about it, Burger King could tell you about the actual size of a Whopper all day long but how do we make sure you come to the realisation yourself? That is why for this campaign BBH needed to set the record straight once and for all and prove to the nation that Whopper means big.
As they were talking to the “disbelief” generation. Those cynical towards news, who don’t fall for appearances and don’t shy away from calling lies out. Those who understand facts but have a hard time believing anything they can’t see for themselves.
Ian Heartfield, chief creative officer of BBH London said: “Placing our competitor's product in our own ads throughout 2019 without anyone knowing has been one of the most fun ideas we have ever executed. It is of course just a good old fashioned product comparison idea, but it's been brought bang up to date by some lateral thinking and rebellious media behaviour. We're loving it."