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Burger King Harnessed the Sun’s Scorching Heat to Grill Whoppers



As temperature in Kuwait reached 50°C (122°F), Ogilvy served a special Whopper sandwich flame-grilled by the sun

Burger King Harnessed the Sun’s Scorching Heat to Grill Whoppers
Can it get any hotter? It sure can! The warmest day of the year in Kuwait just hit 50°C (122° F) and Burger King, along with its agency Ogilvy Kuwait, wasted no time in making the best of every ray. 

Flipping the down side of Kuwait’s infamous scorching heat through their very own solar powered gadget, the Burger King brand took flame grilling to new heights by harnessing the sun’s power to its ultimate advantage! The result? The beginning of a tasty friendship between the Whopper sandwich and the bright star. 

In July 2018, Burger King restaurants in Kuwait served their Sun Flame-Grilled Whopper sandwiches bearing the same quality and appreciation of the iconic Whopper sandwich to numerous surprised guests at one of their flagship stores.

The king of flame-grilling stepped in to save the day in one of the hottest countries in the world. With the temperature reaching 50°Celsius (122°F), this year, the Burger King brand in Kuwait transformed the current sentiment into a sunny-side-up experience by beating the heat with fun and positivity, proving that Kuwait summers don’t have to be boring. 

Watch how the new Sun Flame-Grilled Whopper sandwich made everyone’s day in Kuwait here:

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Genres: People, In-camera effects

Categories: Retail Stores, Retail and Restaurants, Fri, 27 Jul 2018 13:14:25 GMT