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Burger King Flame-Grills Memories of Your Ex This Valentine's Day

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MullenLowe US created the campaign in partnership with the new DC Harley Quinn and the Birds of Prey movie

Burger King Flame-Grills Memories of Your Ex This Valentine's Day

This Valentine’s Day, who needs The Joker when you can have the King? In a new partnership with Warner Bros. Pictures and their new film Birds of Prey (And the Fantabulous Emancipation of One Harley Quinn), Burger King restaurants are celebrating Anti-Valentine’s Day in true Harley Quinn fashion. On the heels of the February 7th Birds of Prey movie release, in which everyone’s favourite anti-heroine Harley embarks on her post-break up emancipation from The Joker, Burger King is turning ex-flames into flame-grilled Whopper sandwiches. Talk about turning up the heat!

On February 14th, scorned lovers in New York City, Los Angeles, San Francisco and Boston can bring a printed photo of their ex to Birds of Prey-themed ‘breakup boxes’ at select Burger King restaurants, to be exchanged for a Whopper. Guests in New York City can also bring in letters, stuffed animals or a specified piece of clothing to claim their reward.

And, because it’s Harley Quinn, the mayhem doesn’t stop there. Starting February 6, she is taking over an entire select Burger King restaurant in New York City, proclaiming it officially ‘Burger Quinn.’ From the store-front windows and marque, to the ordering queue and even the bathroom mirrors, Harley’s havoc can’t be missed with her signature graffiti and irreverent style. She’s even managed to pull together her very own limited-edition, hot pink #BurgerQuinn crown.

For those who don’t live near a ‘breakup box,’ Burger King is also launching an in-app quiz, giving participants a chance to get a $3 Whopper only via the BK app. The quiz will feature five questions, and in order to be eligible for a Whopper guests must answer four out of five correctly. 

The Whopper Sandwich features a ¼ lb** of savoury, flame-grilled beef topped with juicy tomatoes, fresh lettuce, creamy mayonnaise, ketchup, crunchy pickles and sliced white onions on a soft sesame seed bun. 

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Client

Client: Burger King

Global Chief Marketing Officer, Burger King: Fernando Machado

Global Communications Lead, Burger King: Diego Suarez

Advertising, Media and Communications Lead, Burger King North America: Marcelo Pascoa

Director, Media and Digital, Burger King North America: Jorge Oliveira

Communications Manager, Social and Digital Marketing, Burger King North America: Flavia Guetter

Manager, Mobile App, Burger King North America: Preston Nix

Sr. Manager, CRM, Burger King North America: Dhanya Balasubramanian

Agency

Agency: MullenLowe U.S.

Chief Creative Officer: Mark Wenneker

Executive Creative Director: Tim Vaccarino

Executive Creative Director: Dave Weist

SVP, Creative Director: Enrique Camacho

Associate Creative Director: Cody Dummer

Associate Creative Director: Marco Martins

Associate Creative Director: Sarah Crist

Art Director: Sara McLaws

Copywriter: Wilsynn Wheat

Digital Producer: Chris Badders

Print Production Director: Aidan Finnan

Senior Production Artist: Nat Novak

Art Producer: Tracy Maidment

SVP, Group Strategy Director: Mike Cassell

Strategist: Byron Morgan

Social Content Writer: Arielle Mulgrew

Community Manager: Katie Nisbet

Senior Business Affairs Manager: Amy Keddy

Assistant Project Manager: Morgan Playle

SVP, Group Account Director: Kerry McKibbin

Account Director: Alison Whisenant

Account Executive: Leila Chee

Production

Production Company: Makeout Productions

Categories: Fast food, Retail and Restaurants

MullenLowe U.S., Thu, 06 Feb 2020 18:06:22 GMT