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Burger King Flame-Grills Memories of Your Ex This Valentine's Day


MullenLowe US created the campaign in partnership with the new DC Harley Quinn and the Birds of Prey movie

Burger King Flame-Grills Memories of Your Ex This Valentine's Day

This Valentine’s Day, who needs The Joker when you can have the King? In a new partnership with Warner Bros. Pictures and their new film Birds of Prey (And the Fantabulous Emancipation of One Harley Quinn), Burger King restaurants are celebrating Anti-Valentine’s Day in true Harley Quinn fashion. On the heels of the February 7th Birds of Prey movie release, in which everyone’s favourite anti-heroine Harley embarks on her post-break up emancipation from The Joker, Burger King is turning ex-flames into flame-grilled Whopper sandwiches. Talk about turning up the heat!

On February 14th, scorned lovers in New York City, Los Angeles, San Francisco and Boston can bring a printed photo of their ex to Birds of Prey-themed ‘breakup boxes’ at select Burger King restaurants, to be exchanged for a Whopper. Guests in New York City can also bring in letters, stuffed animals or a specified piece of clothing to claim their reward.

And, because it’s Harley Quinn, the mayhem doesn’t stop there. Starting February 6, she is taking over an entire select Burger King restaurant in New York City, proclaiming it officially ‘Burger Quinn.’ From the store-front windows and marque, to the ordering queue and even the bathroom mirrors, Harley’s havoc can’t be missed with her signature graffiti and irreverent style. She’s even managed to pull together her very own limited-edition, hot pink #BurgerQuinn crown.

For those who don’t live near a ‘breakup box,’ Burger King is also launching an in-app quiz, giving participants a chance to get a $3 Whopper only via the BK app. The quiz will feature five questions, and in order to be eligible for a Whopper guests must answer four out of five correctly. 

The Whopper Sandwich features a ¼ lb** of savoury, flame-grilled beef topped with juicy tomatoes, fresh lettuce, creamy mayonnaise, ketchup, crunchy pickles and sliced white onions on a soft sesame seed bun. 


Agency / Creative
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Categories: Fast food, Retail and Restaurants

MullenLowe U.S., Thu, 06 Feb 2020 18:06:22 GMT