Burger King Deals Are So Good Customers Owe Them in Latest Ads

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UNIT9's Simon Neal directs crazy requests from Burger King staff for the new king box double melt deal with BBH
Burger King Deals Are So Good Customers Owe Them in Latest Ads

UNIT9's Simon Neal directs three 10 second clips with a humorous tone for Burger King. The films come from UNIT9 and BBH. 

The campaign aims to promote Burger King’s new King Box Double Melt Deal and wanted something short and sweet. The films show customers who are met with some crazy requests from the staff. From picking up a difficult call to covering a shift, it seems that anything goes. 

Director Simon Neal, said: "You’ve got nowhere to hide with a 10 second spot, they’re the advertising equivalent of a one liner. Thankfully Steve and Dan at BBH are masters of economy; their scripts had characters, story, insights, product shots and branding up the wazoo, whilst still giving the gag air to breathe. All I had to do was cast some funny actors and point a camera at them."

The concept was pretty simple, this deal is so good that the customer owes Burger King - big time. So the BK staff ask some favours to the customers. 

The project is running on all social platforms including Instagram, Youtube and Facebook. Campaign launched March 9th.

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CLIENT: Burger King

HEAD OF BRAND and MARKETING COMMS: Soco Nunez

BRAND MANAGER: Suzi Hoy

AGENCY: BBH

CREATIVE: Steve Hall

PRODUCER: Charlie Hurlock

ACCOUNT DIRECTOR: David White

DIRECTOR: Simon Neal

PRODUCER: Geoff Stickler

PRODUCTION MANAGER: Cath Bouverat

DOP: Mattais Nyberg

EDITOR: Louis Fonsceca

POST PRODUCTION: Envy

GRADE: Danny Brown

VFX: Martin Waller

SOUND: Rich Martin

POST PRODUCER: Ross Madison

Genres: Comedy, People, Dialogue

Categories: Fast food, Retail and Restaurants

UNIT9 London, 2 months ago