2 months ago
UNIT9's Simon Neal directs three 10 second clips with a humorous tone for Burger King. The films come from UNIT9 and BBH.
The campaign aims to promote Burger King’s new King Box Double Melt Deal and wanted something short and sweet. The films show customers who are met with some crazy requests from the staff. From picking up a difficult call to covering a shift, it seems that anything goes.
Director Simon Neal, said: "You’ve got nowhere to hide with a 10 second spot, they’re the advertising equivalent of a one liner. Thankfully Steve and Dan at BBH are masters of economy; their scripts had characters, story, insights, product shots and branding up the wazoo, whilst still giving the gag air to breathe. All I had to do was cast some funny actors and point a camera at them."
The concept was pretty simple, this deal is so good that the customer owes Burger King - big time. So the BK staff ask some favours to the customers.
The project is running on all social platforms including Instagram, Youtube and Facebook. Campaign launched March 9th.
CLIENT: Burger King
HEAD OF BRAND and MARKETING COMMS: Soco Nunez
BRAND MANAGER: Suzi Hoy
CREATIVE: Steve Hall
PRODUCER: Charlie Hurlock
ACCOUNT DIRECTOR: David White
DIRECTOR: Simon Neal
PRODUCER: Geoff Stickler
PRODUCTION MANAGER: Cath Bouverat
DOP: Mattais Nyberg
EDITOR: Louis Fonsceca
POST PRODUCTION: Envy
GRADE: Danny Brown
VFX: Martin Waller
SOUND: Rich Martin
POST PRODUCER: Ross Madison
Genres: Comedy, People, Dialogue
Categories: Fast food, Retail and RestaurantsUNIT9 London, 2 months ago