An out-of-home campaign created last year by Nashville-based BUNTIN, '#OUTPOUR', designed to thank frontline medical workers fighting Coronavirus has earned an OBIE Gold by the Outdoor Advertising Association of America (OAAA). The leading trade organisation for the out-of-home industry, the OAAA awarded only five OBIE Golds this year.
“As the home of healthcare, we felt Nashville should also be the home of thanking the brave healthcare workers fighting on the frontlines of Covid-19,” says BUNTIN CEO, Jeffrey Buntin, Jr. “In a time when organisations were pivoting to combine efforts - manufacturers switching to making ventilators and restaurants feeding first responders - the agency wanted to use our talents and resources to step forward in this time. The out-of-home format was the perfect vehicle for an outreach effort such as this.”
The campaign, which launched in April 2020, was originally intended for Nashville, but quickly expanded to nearly a dozen other markets, including New York, Atlanta, Columbus and Los Angeles as numerous out-of-home companies donated traditional and digital boards and screens to greatly extend the 'OUTPOUR' message.
“The award reaffirms the strong ties that the out-of-home industry has with both its community and with its business partners,” Jeffrey notes. “Together, the industry as a whole was able to draw upon their unique expertise to amplify this important message. The gold recognition truly goes to these workers.”