During an unprecedented time when ad expenditures are being suspended and production provides never-before-seen challenges, BUNTIN today announced its second consecutive new client relationship in as many months, with the win of media agency of record duties for Aaron’s, Inc. The win comes on the heels of the agency’s recent full-service AOR win of Cabinets To Go and pushes capitalised billings for the Nashville-based independent well above $200MM.
“Undoubtedly, we’re all shaken by what’s going on in our world today. But we see it as our responsibility to apply our thinking to help these brands emerge from this time poised for the highest levels of success,” said Jeffrey Buntin, Jr., BUNTIN CEO. “The motivation to deliver meaningful results is amplified that much more, and we could not be more excited about the opportunity to partner with Aaron’s. It’s a company we’ve actively monitored for some time.”
With approximately 1,400 company-operated and franchised stores in the United States and Canada, Aaron’s is the leader in lease ownership and specialty retailing of name brand furniture, electronics, appliances and more. Through an RFP first distributed to agencies in December, the Atlanta based company considered hundreds of shops en route to a handful of finalists. “Aaron’s is committed to building our business through insightful media strategies and activations that break through with our consumer,” said Bill Gentner, chief merchandising and marketing officer for Aaron’s, Inc. “We were excited to find this type of thinking in BUNTIN's dynamic, insight-driven brand performance approach.”
Spanning the full spectrum of traditional and digital media, along with performance analytics and optimisation, work between the companies is already underway. Look for plans to hit the marketplace over the course of the summer.