BUNTIN
Wed, 01 Jun 2022 12:57:20 GMT
BUNTIN agency is launching a new campaign for CITGO to grow brand affinity among consumers and generate store traffic during peak summer travel times.
“The world is gradually opening up, and people want to be close again,” notes Jonatan Maldonado, SVP, executive creative director for BUNTIN. “CITGO is in the perfect position to be part of this cultural movement because taking a trip in a car – a short or a long trip – is a quintessential American aspect of being together as a family or as a group of friends.”
Together with animation company SCHOLAR and music house PAPAMUSIC, the playful and inspirational campaign features highly crafted animation, sound design and an original song performed by Loli Molina —all capturing the big and little moments we experience when we explore together and adventure together. So, “Let’s Go Together.”
The new campaign launched on May 23, 2022, and includes paid social media, online videos, broadcast radio, digital display banners and out-of-home.
view more - CreativeAgency: BUNTIN
Chief Creative Officer & President: Dave Damman
SVP Executive Creative Director: Jonatan Maldonado
SVP Executive Creative Director: Aron Cleary
Art Director: Jayden Harmse
Copywriter: Jared Owenby
Agency Head of Production: Danielle Keenan
Agency Producer: Erin Thiele
Associate Director of Strategy: Adam Panetta
Agency Brand Director: Roger Angel & Tara Zottola
Agency Brand Manager: Bella Kirk
Senior Project Manager: Bethany Pearson
Design & Animation: SCHOLAR
Creative Director : Will Campbell
Art Director: Hana Eunjin Yean
Managing Director/E.P.: Anne Skopas
Executive Producer: Ryan McLaughln
Director of Production: Tyler Locke
Head of Production: Nicole Smarsh
Sr Producer: Adriane Scott-Kemp
Editorial: SCHOLAR
Animatic Editor: Fabio Lamarche
Assistant Editor: Adrianna McKinley
Music House: PAPAMUSIC
Composer: Damian Minckas
Singer: Loli Molina
VO Artist: Chloe Dolandis
Client Side: CITGO
CITGO Manager, Brand Programs: Joseph Low
CITGO Manager, Programs: Charlene Kovacsik
CITGO Creative Services Manager: Patrick Valdes
Genres: Animation
Categories: Oil, Utilities
BUNTIN, Wed, 01 Jun 2022 12:57:20 GMT