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BUNTIN Gets You Going with Charming Animated CITGO Petroleum Spot

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Nashville agency creates original song along with an eloquent animated video from SCHOLAR

BUNTIN Gets You Going with Charming Animated CITGO Petroleum Spot

BUNTIN agency is launching a new campaign for CITGO to grow brand affinity among consumers and generate store traffic during peak summer travel times.

“The world is gradually opening up, and people want to be close again,” notes Jonatan Maldonado, SVP, executive creative director for BUNTIN. “CITGO is in the perfect position to be part of this cultural movement because taking a trip in a car – a short or a long trip – is a quintessential American aspect of being together as a family or as a group of friends.”

Together with animation company SCHOLAR and music house PAPAMUSIC, the playful and inspirational campaign features highly crafted animation, sound design and an original song performed by Loli Molina —all capturing the big and little moments we experience when we explore together and adventure together. So, “Let’s Go Together.”

The new campaign launched on May 23, 2022, and includes paid social media, online videos, broadcast radio, digital display banners and out-of-home.

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Agency: BUNTIN

Chief Creative Officer & President: Dave Damman

SVP Executive Creative Director: Jonatan Maldonado

SVP Executive Creative Director: Aron Cleary

Art Director: Jayden Harmse

Copywriter: Jared Owenby

Agency Head of Production: Danielle Keenan

Agency Producer: Erin Thiele

Associate Director of Strategy: Adam Panetta

Agency Brand Director: Roger Angel & Tara Zottola

Agency Brand Manager: Bella Kirk

Senior Project Manager: Bethany Pearson

Design & Animation: SCHOLAR

Creative Director : Will Campbell

Art Director: Hana Eunjin Yean

Managing Director/E.P.: Anne Skopas

Executive Producer: Ryan McLaughln

Director of Production: Tyler Locke

Head of Production: Nicole Smarsh

Sr Producer: Adriane Scott-Kemp

Editorial: SCHOLAR

Animatic Editor: Fabio Lamarche

Assistant Editor: Adrianna McKinley

Music House: PAPAMUSIC

Composer: Damian Minckas

Singer: Loli Molina

VO Artist: Chloe Dolandis

Client Side: CITGO

CITGO Manager, Brand Programs: Joseph Low

CITGO Manager, Programs: Charlene Kovacsik

CITGO Creative Services Manager: Patrick Valdes

Genres: Animation

Categories: Oil, Utilities

BUNTIN, Wed, 01 Jun 2022 12:57:20 GMT